Global Paid Search Manager

🕒 May 1

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SentinelOne

1001 - 5000 employees

Founded 2013

🔒 Cybersecurity

🤖 Artificial Intelligence

☁️ SaaS

Cybersecurity • Artificial Intelligence • SaaS

SentinelOne is a leader in autonomous cybersecurity, known for its innovative use of AI across endpoint, cloud, and identity protection solutions. It is recognized by Gartner as a leader in the Magic Quadrant for Endpoint Protection Platforms for four consecutive years. SentinelOne's Singularity platform integrates enterprise security, offering features like AI-powered threat detection, endpoint and cloud security, vulnerability management, and threat intelligence. The company supports various industries by delivering real-time protection and operational efficiency while leveraging AI for advanced threat hunting and log analytics. With a strong focus on reducing risk and enhancing security performance, SentinelOne caters to enterprises worldwide with secure, scalable solutions.

📋 Description

• Set the global paid search vision across mid-market and enterprise segments, with AI-augmented workflows built into every layer • Use Google Ads MCP server integrations to automate campaign management, surface insights, and act on signals faster than manual workflows allow • Deploy AI agents for automated bid adjustments, budget pacing, and anomaly detection across Google and Microsoft Ads • Use Claude Enterprise, Gemini for Ads, and Performance Max AI for keyword research, match type analysis, negative keyword mining, and query categorization • Build and scale AI-generated ad copy and creative testing frameworks — structured, hypothesis-driven, and continuous • Drive bid strategy through AI-powered models, value-based bidding (VBB), and audience signals (RLSA, Customer Match, CRM-based targeting) • Develop SEM playbooks that embed AI into every repeatable workflow, from campaign builds to performance reporting • Partner with Analytics and Data teams to ensure end-to-end visibility into ROI, pipeline contribution, and attribution across campaigns • Own annual and quarterly budget planning, pacing, and forecasting • Close the loop between ad spend and pipeline contribution, from first click to closed-won, in partnership with Analytics • Maintain campaign hygiene: naming conventions, UTM governance, conversion imports, and offline event tracking • Stay ahead of platform AI betas and algorithm updates through direct relationships with Google and Microsoft reps

🎯 Requirements

• 4+ years in SEM or performance marketing, managing multi-million dollar budgets with measurable pipeline impact • 1-2 years of hands-on AI fluency in a paid search or performance marketing context • Operational experience with Claude Enterprise, Gemini for Ads, or Performance Max AI in day-to-day workflows • Familiarity with Google Ads MCP server or agent-based campaign management approaches • Proven use of AI agents for bid automation, creative testing at scale, or keyword strategy • Deep experience with enterprise B2B SaaS and full-funnel visibility led to closed-won • Fluent in Salesforce, Tableau or Looker, offline conversion tracking, and enhanced conversions for leads • Strong analytical foundation: bid modeling, forecasting, and attribution • Home base in NYC or on the east coast • Preferred Qualifications: • Experience building AI-powered creative and copy testing systems at scale • Familiarity with multi-touch attribution (MTA), MMM, or incrementality testing • Knowledge of paid/organic alignment strategies • Strong platform relationships with Google and Microsoft for beta access and co-marketing • Experience scaling SEM programs across global markets

🏖️ Benefits

• Medical, Vision, Dental, 401(k), Commuter, Health, and Dependent FSA • Unlimited PTO • Industry-leading gender-neutral parental leave • Paid Company Holidays • Paid Sick Time • Employee stock purchase program • Disability and life insurance • Employee assistance program • Gym membership reimbursement • Cell phone reimbursement • Numerous company-sponsored events, including regular happy hours and team-building events

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