SEO, AI Search Specialist

🕒 April 9

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Shady Grove Fertility

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

👥 B2C

🧘 Wellness

B2C • Wellness

Shady Grove Fertility is a network of reproductive medicine clinics that provides comprehensive fertility care and family-building services. The organization offers treatments including in vitro fertilization (IVF), intrauterine insemination (IUI), frozen embryo transfer (FET), egg freezing, donor gamete and embryo services, gestational carrier/surrogacy support, preimplantation genetic testing, and oncofertility services. Shady Grove emphasizes personalized, relationship-based care, accepts major insurance and financing options, operates dozens of locations across the U. S. , and supports LGBTQ+ and single-parent family building through specialized programs such as shared-risk IVF and patient education and support resources.

📋 Description

• Develop and maintain scalable SEO frameworks, governance standards, and best practices across a network of clinic websites and sub-brands • Create templates and shared optimization standards that allow consistency while supporting brand-level differentiation • Manage search strategy across multiple CMS platforms (e.g., WordPress, Squarespace), prioritizing improvements based on business impact and technical feasibility • Conduct technical SEO audits including crawlability, indexing, Core Web Vitals, structured data, and site architecture • Translate SEO opportunities into clear technical requirements for development partners • Maintain overall content hygiene across the network by auditing legacy content, consolidating overlapping pages, and updating outdated information • Optimize content for emerging AI-powered search experiences, including Google AI Overviews and generative answer engines • Structure content to improve visibility within AI-generated summaries, featured answers, and conversational search interfaces • Implement schema markup and entity optimization to improve machine understanding of fertility services, providers, and treatment pathways • Adapt content strategies to align with evolving search behavior, including question-based queries, conversational search, and multi-step patient research journeys • Monitor how AI search results impact organic traffic patterns and adjust optimization strategies accordingly • Own local SEO strategy to capture high-intent queries such as "fertility clinic near me" and city + treatment combinations • Manage location page architecture and internal linking across dozens of clinic locations • Collaborate with reputation management team on Google Business Profile governance and optimization • Understand how local visibility interacts with national brand authority and communicate realistic performance benchmarks across markets • Manage daily content updates across multiple clinic and network websites using CMS tools (e.g., WordPress, SquareSpace) • Ensure accuracy and consistency of on-page content, metadata, headers, and internal links • Collaborate with clinical and marketing teams to ensure content aligns with brand voice, service offerings, and regional priorities • Support the production and formatting of new landing pages, service lines, and campaign-related microsites • Apply Google’s E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) expectations to all SEO content decisions • Collaborate with clinical, legal, and compliance teams to ensure SEO recommendations align with medical accuracy and regulatory requirements • Prioritize patient trust and content clarity over aggressive keyword targeting; know when to defer to medical standards • Track and report on organic search performance including rankings, traffic, and conversion behavior using BrightEdge and GA4 • Conduct keyword research and competitive analysis to inform content updates and new page creation • Build and maintain dashboards or reports that tie SEO outcomes to business and patient acquisition goals • Communicate progress clearly to marketing leadership and cross-functional stakeholders • Collaborate with marketing, content, and development teams to align web initiatives and resolve CMS-related issues • Support QA testing for new web launches across the clinic network

🎯 Requirements

• Bachelor's degree in Digital Marketing, Communications, Information Design, or a related field • 3–5+ years of experience in SEO, with demonstrated success managing multi-site or enterprise-level programs • Demonstrated experience with local SEO and location-based search strategies • Understanding of AI-driven search trends and Generative Engine Optimization (GEO) concepts • Proficiency with SEO platforms such as BrightEdge, SEMrush, or Ahrefs • Experience with analytics tools including GA4 and Google Search Console • Working knowledge of technical SEO fundamentals, including indexing, site architecture, schema markup, and Core Web Vitals • Ability to prioritize SEO initiatives using expected impact vs. effort and communicate trade-offs to stakeholders • Ability to translate SEO needs into technical requirements for developers • Strong attention to detail and ability to manage content accuracy in a regulated environment • Excellent communication and organizational skills in a multi-stakeholder environment • Experience in healthcare, life sciences, or other regulated industries is strongly preferred

🏖️ Benefits

• Medical, dental, and vision insurance • 401(k) with company match • Tuition assistance and professional development support • Performance-based bonus opportunities • Generous paid time off, paid holidays, and paid parental leave • Life and disability benefits • Fertility Discount Program • Employee wellness and recognition programs