Content and Social Media Marketer

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Shift Markets

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2009

₿ Crypto

☁️ SaaS

🤝 B2B

Crypto • SaaS • B2B

Shift Markets is an enterprise software provider that supplies white-label digital asset infrastructure and exchange technology to financial institutions, brokers, and fintechs. Its platform powers crypto spot and derivatives trading, market making, liquidity aggregation, back-office operations, and crypto payments (CryptoPay), plus licensing and regulatory support and integrations for wallets, KYC/KYT, and liquidity providers. Shift enables clients to launch and scale exchanges and crypto services quickly with pre-sourced liquidity, proven tech, and 24/7 support.

📋 Description

• Lead production of SEO-driven and long-form content, including blogs, gated assets, research pieces, sponsored content, newsletters, and website copy • Optimize content for answer engine optimization (AEO) using high-intent audience questions, expert answers, credible sources, and schema-friendly formatting • Own the social media content lifecycle across LinkedIn, X, and Telegram, including ideation, drafting, scheduling, engagement, and performance measurement • Develop opinionated industry-trend content and draft thought-leadership posts for Shift’s leadership team • Build and manage email marketing, including newsletters, nurture journeys, automated flows, segmentation, and performance analytics • Collaborate with the Growth Marketing Manager to align organic and paid campaign messaging • Apply AI tools for content drafting, optimization, and research • Maintain accuracy and consistency across public-facing materials and marketing channels • Support top-of-funnel growth, brand perception, organic reach, and downstream sales activities

🎯 Requirements

• At least 2–3 years of hands-on B2B content and social media marketing experience • Experience ideally in SaaS, fintech, finance, crypto, or another complex technical industry • Hands-on experience writing content, managing social channels, and producing email campaigns • Ability to explain the reasoning behind strategic marketing decisions • Familiarity with SEO, AEO, keyword strategy, and analytics tools • Understanding of how SEO connects to broader funnel performance • Experience with CRM and email platforms such as Zoho, HubSpot, Klaviyo, or similar • Excellent grammar, writing clarity, and editorial sensibility • Ability to simplify complex ideas without losing substance • Ability to manage multiple priorities and deliver clean, accurate work • Comfort operating in an ambiguous environment and creating structure where needed • Initiative and ability to move work forward independently • Experience with Figma or other design tools is a bonus • Experience in event coordination is a bonus • Familiarity with landing page tools or light design editing is a bonus • Experience in fintech, crypto, or digital assets is a bonus • Must be based in South Africa • Must maintain meaningful working-hour overlap with the New York team

🏖️ Benefits

• Remote work • Reasonable flexibility around local evening hours • Collaboration with a global team • 40-hour-per-week schedule