Director, Growth Marketing

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🕒 March 16

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Short Court

WebsiteLinkedInAll Job Openings

1 - 10 employees

⚽ Sports

🛒 Retail

Sports • Retail

Short Court is a company focused on providing stylish pickleball apparel and equipment, headquartered in Charleston, South Carolina. The company takes inspiration from classic tennis aesthetics to create modern designs tailored for discerning pickleball enthusiasts. Their product line includes a USA pickleball-approved paddle featuring a textured carbon graphite surface, offering mid-weight versatility for increased speed, spin, and control. Short Court also offers customizable paddles, catering to personalized gifting options for weddings, corporate events, and more.

📋 Description

• Plan, execute, and optimize campaigns across Meta, Google, YouTube, TikTok, and affiliate networks. • Manage media budgets, pacing, and efficiency to deliver on CAC, ROAS, and retention goals. • Conduct ongoing creative and audience testing across funnel stages. • Leverage analytics to inform optimizations and scale what’s working. • Manage True Classic’s affiliate program with a focus on quality, ROI-driven partnerships. • Collaborate with agencies, influencers, and publishers to generate conversions. • Evaluate and optimize commission structures to improve return on spend. • Support campaign and flow strategy across owned media channels (e.g., email, SMS, app push). • Partner with creative and lifecycle teams to deploy full-funnel strategies and increase repurchase rate and LTV. • Translate performance insights into actionable briefs for internal and external partners. • Build and maintain dashboards tracking spend, CAC, ROAS, retention, and LTV. • Surface insights and trends to inform weekly optimizations and executive-level strategy. • Support budgeting, forecasting, and pacing processes in collaboration with the Head of Marketing, CEO and Finance. • Help implement systems and processes to operationalize growth.

🎯 Requirements

• 5+ years of hands-on experience in growth or performance marketing, ideally in DTC e-commerce. • Expertise in campaign management across Meta, Google, YouTube, and TikTok. • Experience managing affiliate programs and platforms (e.g., Impact, ShareASale). • Strong understanding of full-funnel strategy, attribution models, and lifecycle optimization. • Data-driven mindset with experience using reporting tools and performance dashboards. • Ability to collaborate cross-functionally and turn insights into action quickly.

🏖️ Benefits

• Competitive salary + quarterly performance bonus • Unlimited PTO and sick time • Company medical, dental, and vision insurance • $75/month Wellness Stipend • Free Employee Assistance Program (EAP) • $75/month Work From Home Stipend • $75/month Learning & Development Stipend • $1,000/year True Classic merchandise allowance • 401(k) plan with 3% company match