Senior Webflow Developer, CRO Specialist

🕒 March 17

🏄 California, North Carolina, +2 more states – Remote

🏄 California – Remote 🌲 North Carolina – Remote 🤠 Texas – Remote ☕ Washington – Remote

💵 $115k - $135k / year

⏰ Full Time

🟠 Senior

📊 Conversion Rate Optimizer (CRO)

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Short Story

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2021

👗 Fashion

🛒 Retail

👥 B2C

Fashion • Retail • B2C

Short Story is a premier personal styling service for petite women, dedicated to providing perfectly fitting clothes for those 5'4" and under. It offers a personalized shopping experience where customers receive a curated selection of styles designed to flatter petite frames. The service aims to solve the challenges petite women face with regular-sized clothing by offering trendy, high-quality brands that cater specifically to their proportions. With an emphasis on empowering petite women, Short Story removes the hassle from shopping, allowing customers to dress with confidence and style.

📋 Description

• Own the implementation and ongoing maintenance of our Webflow-hosted website • Work directly with design to build engaging web content • Build systematic, reusable components aligned with our design system • Ensure pages are responsive, fast, and production-ready across all devices • Support landing pages, redesigns, and iterative improvements • Ensure pages are properly structured for search engine crawlability and indexing (meta tags, page hierarchy, schema basics) • Own the CRO experimentation roadmap — identifying opportunities, forming hypotheses, and prioritizing tests • Implement A/B tests and CRO experiments end-to-end • Ensure test variants are isolated, stable, and correctly deployed • Validate that experiment events and conversion tracking fire correctly • Analyze results, draw conclusions, and iterate • Monitor page performance, usability, and conversion behavior • Catch issues and regressions before they become problems • Maintain high-quality standards for everything that ships • Partner with Growth to align experimentation priorities with business goals • Collaborate closely with Design to bring their vision to life accurately • Communicate tradeoffs and constraints clearly

🎯 Requirements

• 3–6 years of hands-on Webflow experience • Experience in conversion rate optimization, growth, digital product optimization, or related performance marketing roles, ideally within eCommerce or mobile environments • Strong analytical foundation with hands-on experience designing, launching, and analyzing A/B and multivariate tests • Demonstrated success improving conversion rate, revenue per visitor, average order value, or other core performance metrics • Proficiency with experimentation platforms (e.g., Optimizely, VWO, Adobe Target) and analytics tools (e.g., GA4, Amplitude, Mixpanel) • Experience optimizing high-traffic eCommerce websites or mobile applications preferred • Exposure to UX research methodologies and the ability to translate insights into testable hypotheses are preferred • Familiarity with personalization strategies, segmentation, and AI-driven optimization techniques preferred.

🏖️ Benefits

• Equal employment opportunity • Work environment free of discrimination and harassment