Demand Gen Lead

🔥 15 minutes ago

🇮🇳 India – Remote

⏰ Full Time

🟠 Senior

🎣 Lead Generation

👻 Ghost score 18%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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SigNoz

WebsiteLinkedInAll Job Openings

11 - 50 employees

☁️ SaaS

🏢 Enterprise

Software • SaaS • Enterprise

SigNoz is an open-source observability tool designed as an alternative to Datadog and New Relic. It provides a comprehensive platform that integrates application performance monitoring (APM), logs, metrics, traces, exceptions, and alerts in a single tool. SigNoz supports various deployment options including self-hosting and cloud services, and it's built to handle extensive data ingestion, making it suitable for teams of all sizes to monitor, troubleshoot, and enhance application performance efficiently.

📋 Description

• Decide which buying signals indicate an account is worth contacting, including signups, usage spikes, trial activity, self-hosted installs, hiring activity and incumbent-tool changes • Turn signals into outbound plays by defining contacts, messaging, channels, automation, personal touches and AE handoff timing • Write and run outbound sequences, track reply, meeting and pipeline rates, and discontinue underperforming plays • Collaborate with the GTM Engineer on signal data and automated queues • Own sales handoff criteria, response SLAs and weekly lead-quality feedback loops • Own lifecycle email journeys for new signups, trials, paying customers and self-hosted open-source users • Build product-usage-triggered campaigns for activation, conversion, expansion, usage changes and billing changes • Write email copy, run A/B tests, monitor deliverability and report journey impact on activation and revenue • Run organic content on LinkedIn and X and help founders and DevRel distribute material • Run and scale paid experiments across Google, LinkedIn and Reddit through agencies or freelancers • Agree pipeline targets with founders and own the number • Build funnel reporting with the GTM Engineer • Collaborate with Product Marketing and DevRel on messaging and join weekly sales pipeline reviews • Initially execute programs hands-on, then build a team covering lifecycle, outbound/SDR, social and content • Establish a predictable, measured source of qualified pipeline and improve signup-to-SQL conversion

🎯 Requirements

• 6+ years in demand gen, growth or lifecycle marketing at B2B software companies selling to technical buyers in the US • Experience running outbound built on data and intent signals rather than bought lists • Experience owning lifecycle email end to end on a self-serve or PLG product, including segmentation, triggers, copy, testing and deliverability • Strong writing skills suited to engineering audiences • Comfort with attribution, conversion rates, CAC payback and pipeline by channel • Builder mindset; ability to establish scalable systems, automation and processes • Measurement focused on pipeline and revenue rather than MQLs • Hands-on experience with modern GTM tools such as HubSpot, Customer.io, Clay, Lemlist or similar • Ability to overlap with US mornings (India evenings) a few times a week • Background in engineering is a bonus • Experience managing or mentoring a small team is a bonus • Experience running paid campaigns on LinkedIn, Google or Reddit, directly or through an agency, is a bonus • Experience growing a developer-facing social account is a bonus

🏖️ Benefits

• Fully remote • Work directly with the founders • Budget and a clear path to running the function • Opportunity to build and lead the demand generation team as programs scale • Exposure to a global developer-infrastructure product backed by YC and leading Bay Area VCs

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