Lead Generation Specialist – Outbound, Hardware

🕒 May 21

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India Market Entry

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2020

📚 Education

🤝 B2B

Education • B2B

India Market Entry is a boutique consulting firm specializing in helping international education providers, universities, edtech companies, and other global education stakeholders enter and expand within India’s education market. IME focuses on strategic business development, regulatory navigation, market research, partnership building, and event-driven promotion (e. g. , DIDAC India), serving segments from early years and K–12 to higher education and skill development. The firm provides tailored market-entry strategies, compliance guidance, and channel development to enable foreign institutions and education businesses to scale in India.

📋 Description

• Build and maintain three sub-lists: IFP manufacturers (~25), tablet and laptop OEMs (~15), education-hardware distributors (~150). • Run multi-touch outbound sequences (LinkedIn + email primary, phone secondary) to channel heads, India-business heads, and product managers. • Reach 50–70 channel-head conversations per month across the three sub-segments. • Apply the hardware-variant of the qualifying questionnaire — device type, target segment, content-gap, bundling history. • Build a bundle-fit recommendation per qualified prospect — which 1–3 IME products ride well on this hardware. • Coordinate with Marketing for device-mockup collateral when LSM demos are scheduled. • Maintain quarterly cadence with dormant hardware contacts — cycles run 60–180 days. • Coordinate event-driven follow-ups around InfoComm India, BETT India, IFP brand partner meets, and state government procurement events.

🎯 Requirements

• 4–6 years of B2B hardware-channel sales, device-distribution, or technology-bundle sales. • Working comfort with hardware-channel vocabulary — margin, pull-through, sell-in, sell-out, bundle-economics, ASP. • Familiarity with the Indian education-hardware landscape — IFP brands, tablet/laptop OEMs, distribution channel structure. • Strong written outreach for LinkedIn and email — channel heads ignore generic templates. • Patience for long cycles; hardware bundle deals take 60–180 days from first contact. • Prior experience at an IFP brand, a tablet/laptop OEM, or in their education-channel team. • Awareness of state-government education-procurement cycles (Rajasthan, UP, Tamil Nadu, Karnataka, etc.) that drive school-hardware volume. • Working understanding of EdTech content licensing economics (most candidates will lack this — it's a strong plus).

🏖️ Benefits

• Competitive fixed plus performance-linked incentive, paid monthly. • Direct exposure to senior hardware-channel leadership across India's biggest device brands. • Cohort learning with extended 90-day ramp. • Path to Senior ISM, Cohort Lead, or hardware-vertical LSM / strategy roles.