Senior Director, Product Management – Marketing OS, Lead Generation Suite

🕒 April 22

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HighLevel

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2018

☁️ SaaS

🤝 B2B

💰 Series A on 2021-11

SaaS • Marketing • B2B

HighLevel is an all-in-one marketing and sales platform designed to help businesses grow and succeed. The platform consolidates various marketing tools into a single solution, providing features such as lead capture through landing pages, surveys, forms, and calendars, as well as tools for nurturing leads via automated messaging across multiple channels including phone, SMS, email, and social media. HighLevel offers customizable solutions like online appointment scheduling, multi-channel follow-up campaigns, and pipeline management. Additionally, businesses can build websites, funnels, and landing pages using the intuitive page builder. HighLevel supports integrating with existing systems via API, and offers a membership platform for community building and course management. The platform is targeted towards marketers and offers white-labeling options for businesses to brand the software as their own. With a community-driven development approach and award-winning support, HighLevel is focused on empowering businesses to streamline their operations and enhance their marketing efficiencies.

📋 Description

• Define and own the long-term vision for HighLevel’s Marketing OS and Lead Generation ecosystem • Identify opportunities to unify fragmented tools into a cohesive, AI-powered growth platform • Drive product strategy that increases lead volume, conversion rates, and customer ROI • Lead a group of product managers and cross-functional teams across multiple product lines • Ensure tight integration across all surfaces to deliver a seamless user experience • Partner with Growth, Sales, and Customer Success to drive adoption of core lead gen tools • Embed AI across the ecosystem to create autonomous marketing workflows • Establish and track core metrics for lead generation volume and quality

🎯 Requirements

• 10+ years of experience in product management, growth, or marketing technology • Proven track record leading large, complex product portfolios or platforms • Deep expertise in lead generation, digital marketing, and conversion systems • Experience with tools such as: Funnels / landing pages, Paid ads platforms, Email marketing & automation, SEO / local SEO • Strong understanding of SMB and agency needs (preferred) • Experience integrating or building AI-driven product experiences • Demonstrated ability to lead senior ICs and managers across multiple teams • Highly data-driven with strong business and monetization acumen.

🏖️ Benefits

• Equal Employment Opportunity