Influencer Marketing Manager

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Sivara

WebsiteLinkedInAll Job Openings

2 - 10 employees

🛍️ eCommerce

👗 Fashion

👥 B2C

eCommerce • Fashion • B2C

Sivara is an online retail brand operating a Shopify-powered storefront (sivara. de) that sells consumer apparel, with visible categories for underwear and maternity wear (Umstandsmode). The site uses typical e-commerce features—shopping cart, PayPal checkout, analytics and marketing cookies (Google Analytics, Facebook, TikTok, Pinterest, Klaviyo)—and targets consumers in Germany and Austria. The business is consumer-facing, offering seasonal sales and promotional banners, and focuses on fashion/lingerie products.

📋 Description

• You are responsible for the complete influencer marketing strategy, from creator selection through campaign planning to scaling. • You build and maintain long-term relationships with the right creators. • You plan and optimize campaigns, manage budget and performance, and draw the right conclusions from the data. • You build a sustainable micro-influencer network that delivers long-term reach and sales. • You create briefings, coordinate with creators and their management teams, and oversee execution. • You analyze KPIs (CAC, AOV, ROAS, etc.) and derive optimizations. • You test new formats (TikTok, YouTube, affiliate structures, new platforms) where it makes sense. • You design structures and processes to make influencer marketing more scalable for us, potentially leading your own team in the future.

🎯 Requirements

• Experience in influencer marketing, ideally in the D2C or e-commerce space. • You are passionate about the creator world. • You spot trends earlier than others and immediately test new formats. • You want responsibility from day one. • You are a creative thinker with a hands-on mentality: you have ideas, implement them yourself, and verify whether they worked. • You have a deep understanding of KPIs and work data-driven, not by gut feeling. • You are familiar with Instagram, TikTok and, ideally, YouTube and Pinterest. • Google Sheets is your friend (reporting, KPI tracking, etc.).

🏖️ Benefits

• 100% remote — work from wherever you want. • Flexible working hours that adapt to your life. • We evaluate you by performance, not presence. • Trust instead of corporate bureaucracy: spontaneous day off, workation, doctor’s appointment in the morning? A quick message is enough. • 30 days of vacation, plus your birthday off. • Flat hierarchies. • Performance bonus. • Network: we are closely connected with Germany’s leading D2C brands and exchange daily with other e-commerce brands in the 8- to 9-figure range. • Learning opportunity: real D2C scaling from the inside — a seven-figure company on its way to eight figures, plus the chance to shape influencer marketing strategically from the ground up.