Membership Manager

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Skift

WebsiteLinkedInAll Job Openings

51 - 200 employees

📱 Media

🤝 B2B

💰 $1.1M Seed Round - Skift on 2013-05

Media • Tourism • B2B

Skift is a media and intelligence company that covers the global travel industry, providing news, in-depth analysis, research, newsletters, podcasts, events, and advisory services for travel and hospitality professionals and executives. It publishes timely reporting across sectors such as airlines, hotels, online travel, cruises, and tourism, and offers membership research products, conferences, executive search, and custom content/marketing services for industry stakeholders.

📋 Description

• Build and own WLT’s global membership marketing strategy, designing multi-channel campaigns (email, social, partnerships) to drive new member recruitment and reduce churn. • Create and optimize lead nurture sequences, continuously A/B testing messaging, timing, and offers to improve conversion rates. • Track, analyze, and report on key KPIs (conversion, open, and renewal rates) to refine strategy and personalize outreach at each stage of the member lifecycle. • Oversee the full membership lifecycle: from application review and onboarding to continuous engagement and successful renewals. • Lead high-impact recruitment campaigns and maintain a proactive retention calendar that anticipates renewal windows to trigger re-engagement sequences. • Write engaging monthly member letters and partner updates to keep the community connected and reminded of WLT’s ongoing value. • Develop WLT’s messaging framework, writing compelling recruitment and retention copy across emails, landing pages, and reports that demonstrate ROI. • Manage the Member Ambassador Program and regional meetups, handling venue logistics and integrating event marketing into the broader acquisition strategy. • Build and maintain CRM dashboards that give leadership a real-time view of pipeline health and retention risk, while partnering seamlessly with cross-functional teams to ensure strategic alignment.

🎯 Requirements

• 3–5 years of experience in membership, community management, marketing, or client success—ideally within media, associations, or the events space. • A proven track record of building and executing marketing campaigns that drive measurable acquisition and retention outcomes. • Strong copywriting skills, allowing you to write a compelling outreach email, a crisp value proposition, and a high-converting subject line with equal ease. • Technical proficiency with CRM systems (HubSpot proficient), marketing automation, membership platforms, and designing email nurture sequences or conversion funnels. • Data fluency, with the comfort to pull reports, interpret emerging trends, and translate metrics into actionable next steps. • Exceptional organizational skills, empowering you to flawlessly manage multiple outreach cycles, regional events, and campaign workstreams simultaneously. • A self-starter mindset, highly capable of thriving in a collaborative, asynchronous remote environment while taking hands-on ownership of high-visibility programs.

🏖️ Benefits

• Opportunity to grow within a respected and innovative media company. • Exposure to the intersection of media, events, and travel intelligence. • Collaborative, supportive, and remote-friendly work environment.