Skinnify
1 - 10 employees
Founded 2022
đŒ Consulting
đ„ Healthcare
đŁ Marketing
Consulting âą Healthcare âą Marketing
Skinnify is a direct-to-consumer apparel brand that builds resistance training into everyday clothing. They design and sell leggings, pants, tops, and accessories with integrated resistance bands and weighted elements so ordinary movement (walking, chores, childcare) provides low-intensity strength training. Skinnify positions itself at the intersection of fashion and fitness, marketing stylish, wearable workout clothing that helps busy people â especially women â stay active without dedicated gym time.
Media Buyer
đ„ 1 minute ago
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Skinnify
1 - 10 employees
Founded 2022
đŒ Consulting
đ„ Healthcare
đŁ Marketing
Consulting âą Healthcare âą Marketing
Skinnify is a direct-to-consumer apparel brand that builds resistance training into everyday clothing. They design and sell leggings, pants, tops, and accessories with integrated resistance bands and weighted elements so ordinary movement (walking, chores, childcare) provides low-intensity strength training. Skinnify positions itself at the intersection of fashion and fitness, marketing stylish, wearable workout clothing that helps busy people â especially women â stay active without dedicated gym time.
đ Description
âą Launch, manage, and scale paid campaigns across Meta, Google, TikTok, Pinterest, Applovin, and Taboola âą Optimize campaigns continuously for ROAS, CAC, MER, and customer acquisition âą Develop and execute creative testing strategies with the creative team âą Analyze performance data daily and identify efficiency and scaling opportunities âą Test new channels, audiences, hooks, landing pages, and offers âą Allocate budgets strategically across campaigns and platforms âą Diversify media buying into emerging channels such as YouTube and native advertising âą Collaborate with founders, creatives, and strategists to drive growth
đŻ Requirements
âą Proven e-commerce experience managing and scaling paid campaigns for DTC brands âą Strong analytical skills and comfort making decisions based on data and KPIs âą Full-funnel understanding of creative, copy, targeting, and landing pages âą Creative mindset and understanding of what makes ad creatives convert âą Strong experience with Meta Ads Manager âą Experience with at least one additional platform, such as Google, TikTok, or Pinterest âą Ability to manage campaigns independently and move quickly without constant oversight âą Growth-oriented approach focused on continuous testing, learning, and improvement âą Bonus: experience in fitness, fashion, health, or subscription brands
đïž Benefits
âą Full flexibility to work from anywhere, anytime âą Learning budget covering courses, books, and consulting calls âą Two fully paid company retreats per year âą Real career growth and promotion from within âą Investment in employee development âą Rated 5 out of 5 stars on Glassdoor
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