
201 - 500 employees
Founded 2007
📣 Marketing
🤝 B2B
💼 Consulting
💰 Private equity on 2020-03
Marketing • B2B • Consulting
SmartBug Media is a digital marketing agency that specializes in inbound marketing, content strategy, demand generation, and HubSpot-focused marketing automation and implementations. The firm helps companies grow by building content-driven campaigns, optimizing SEO and paid media, implementing and managing HubSpot CRM and marketing tools, and providing strategic consulting on go-to-market and lead generation. SmartBug primarily serves B2B clients and acts as a solutions partner for marketing technology and automation.
🔥 2 hours ago
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201 - 500 employees
Founded 2007
📣 Marketing
🤝 B2B
💼 Consulting
💰 Private equity on 2020-03
Marketing • B2B • Consulting
SmartBug Media is a digital marketing agency that specializes in inbound marketing, content strategy, demand generation, and HubSpot-focused marketing automation and implementations. The firm helps companies grow by building content-driven campaigns, optimizing SEO and paid media, implementing and managing HubSpot CRM and marketing tools, and providing strategic consulting on go-to-market and lead generation. SmartBug primarily serves B2B clients and acts as a solutions partner for marketing technology and automation.
• Develop and execute engagement strategy to build relationships across SMB, Mid-Market and Corporate Sales segments within HubSpot. • Conduct regular account mapping sessions with HubSpot to analyze prospect lists, identify overlapping target accounts, and coordinate joint outreach strategies. • Analyze data to identify opportunities where our specialties align with HubSpot goals. • Present pipeline forecasts and channel health reports clearly to both internal leadership and external Partner Development Manager (PDM). • Represent agency at INBOUND and other partner events. • Serve as the primary point of contact for a portfolio of HubSpot Growth Specialists, building strong, trusting "co-selling" relationships. • Prioritize immediate responsiveness to “Partner Assisted” leads, recognizing that speed-to-lead is critical for maintaining trust and momentum with referring HubSpot representatives. • Function as a strategic partner on sales calls, bridging the gap between technical requirements and business value. • Position the agency’s core competencies and specialized solutions within the HubSpot sales organization, ensuring all reps clearly understand the agency's ideal client profile and competitive differentiators. • Navigate and resolve conflicts with professionalism, ensuring the long-term partnership remains prioritized. • Drive full-cycle revenue generation against a personal goal of $1M+, managing the sales process from partner introduction through scoping, negotiation and contract execution. • Uphold rigorous pipeline hygiene and data integrity within HubSpot, applying strict qualification criteria to validate opportunities and ensure accurate forecasts. • Demonstrate a commitment to continual learning regarding the HubSpot platform, staying ahead of product updates to remain a valuable resource to partners. • Inspire confidence during the sales process by demonstrating HubSpot acumen and industry expertise.
• Bachelor’s degree or relevant professional experience. • 3+ years of experience selling with or through a software partner ecosystem. • Deep understanding of the HubSpot corporate structure and ecosystem hierarchy, and the ability to navigate roles and motivations to advocate for the agency. • Proven ability to be a trusted advisor to the client and a supportive partner to the sales representative. • Strategic mindset focused on long-term relationship capital. • Strong proficiency in consultative selling methodologies. • Ability to command a room, manage complex negotiations, and close high-value professional services contracts. • Conduct high-impact demos of solutions. • Excellent written and verbal communication, presentation skills, consultative selling, project management abilities, and a proven track record of working independently and collaboratively.
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