Account Strategist

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SmartBug Media

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2013

🤝 B2B

☁️ SaaS

B2B • SaaS • Marketing

SmartBug Media is a full-service digital marketing agency specializing in leveraging the HubSpot platform to help businesses grow. They offer a range of services including HubSpot onboarding, marketing, sales, service, content, commerce, and operations hubs. SmartBug Media assists clients across various industries like healthcare, education, manufacturing, and SaaS with demand generation, revenue operations, paid media, web services, sales enablement, and customer success strategies. They focus on increasing marketing and sales effectiveness through proven strategies, automation, and hands-on training. Their accolades as a highly decorated HubSpot digital agency underscore their commitment to creating scalable solutions for predictable, resilient growth.

📋 Description

• Own the day-to-day management of client accounts, including regular communication, reporting, and performance updates. • Serve as the primary point of contact for assigned clients, addressing questions and concerns promptly and professionally. • Build strong, trust-based relationships with clients to support retention and upsell opportunities. • Lead client meetings, communicating insights, results, and recommendations clearly. • Proactively identify upsell opportunities or service improvements to help clients reach their goals and grow their accounts. • Actively contribute to the strategic direction of accounts by identifying new growth opportunities, optimization paths, and marketing channel tactics. • Collaborate with and delegate tasks to Specialists or Associates as appropriate, providing clear direction and support. • Provide guidance, mentorship, or training to less experienced team members. • Take initiative on internal agency projects or process improvements that benefit the broader Paid Media division. • May supervise one or more direct reports, conducting performance reviews, check-ins, and supporting professional development. • Provide support and guidance to specialists and associates in setting up and optimizing campaigns across Google Ads, Facebook/Instagram, Microsoft Ads, and other relevant platforms. • In some cases, provide execution support to Leads on more complex accounts. • Independently manage the execution alongside client management for smaller clients. • Monitor performance via dashboards and ensure reports reflect current data and actionable insights. • Ensure campaigns follow best practices for structure, targeting, and creative alignment with client goals.

🎯 Requirements

• 3–4 years of experience managing paid media campaigns (Google Ads, Facebook/Instagram Ads required). • At least 2 years of client-facing or customer service experience. • Google Ads Search certification required; additional platform certifications (e.g., Meta Blueprint, Microsoft Ads) preferred. • Demonstrated ability to manage complex campaigns and meet performance goals independently.