Lifecycle Marketing Specialist

🕒 May 9

🐊 Florida, Ohio, +2 more states – Remote

🐊 Florida – Remote 🏈 Ohio – Remote 🤠 Texas – Remote ⛷️ Utah – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

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Snap Finance

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2012

💸 Finance

💳 Fintech

🛒 Retail

Finance • Fintech • Retail

Snap Finance is a financial services company that offers flexible payment plans and lease-to-own options for consumers looking to purchase furniture, mattresses, wheels, tires, appliances, electronics, and jewelry. Snap Finance takes a unique approach to creditworthiness, making it easier for customers to access credit without impacting their FICO credit scores. The company partners with over 150,000 in-store and online retailers, providing an instant shopping power and convenient payment options. Snap Finance is designed to make shopping stress-free with quick application processes and versatile financial solutions.

📋 Description

• Build, QA, launch, and optimize multi-channel lifecycle campaigns in Braze • Partner in the design and evolution of lifecycle campaign strategy • Translate lifecycle strategies and business objectives into executable campaigns • Develop and execute structured A/B and multivariate testing strategies • Collaborate cross-functionally with Lifecycle Strategy, Marketing Analytics, Product, Compliance, and Servicing teams • Support both Marketing and Servicing initiatives across the customer lifecycle • Analyze campaign performance and customer behavior to identify optimization opportunities • Contribute to the integration of digital lifecycle campaigns with Direct Mail efforts • Ensure all lifecycle campaigns and communications adhere to regulatory and compliance requirements

🎯 Requirements

• 3–5+ years of experience in lifecycle marketing within a B2C environment • Strong hands-on expertise in Braze is required • Proven ability to independently execute multi-channel lifecycle campaigns • Experience contributing to lifecycle campaign strategy and ideation • Strong analytical mindset with experience evaluating campaign performance • Experience designing and executing A/B and multivariate tests • Working knowledge of email development fundamentals • Experience operating in regulated marketing environments • High attention to detail and operational rigor

🏖️ Benefits

• Generous paid time off • Competitive medical, dental & vision coverage • 401K with company match for US • Company-paid life insurance • Company-paid short-term and long-term disability • Access to mental health and wellness resources • Company-paid volunteer time to do good in your community