Director, US Marketing – Patient Promotion, Uncontrolled Gout

🔥 6 hours ago

🍂 Massachusetts – Remote

🍂 Massachusetts – Remote

💵 $200k - $260k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

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Sobi - Swedish Orphan Biovitrum AB (publ)

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1991

🧬 Biotechnology

💊 Pharmaceuticals

⚕️ Healthcare Insurance

Biotechnology • Pharmaceuticals • Healthcare Insurance

Sobi - Swedish Orphan Biovitrum AB (publ) is a global leader in providing innovative treatments for people with rare diseases. Specializing in therapeutic areas such as haematology and immunology, Sobi is committed to improving patient access to medicines for rare and debilitating conditions. With a strong R&D pipeline, the company is actively pursuing new therapies and collaborating globally to transform patient care in areas such as haemophilia and immune thrombocytopenia. Sobi also engages in extensive sustainability and humanitarian aid programs, demonstrating a firm commitment to patient-centric care and societal contributions.

📋 Description

• Lead US patient marketing for Sobi’s rare disease portfolio, focusing on uncontrolled gout. • Drive disease awareness, launch excellence, and patient-centric campaigns. • Collaborate cross-functionally, ensure compliance, and deliver measurable impact. • Develop and execute pre-launch and launch strategies. • Build disease-state and branded patient marketing campaigns. • Leverage expertise in segmentation, patient insights, and consumer promotion. • Oversee omnichannel campaigns (digital, social, video, search, point-of-care). • Partner with medical, legal, and regulatory for compliant initiatives. • Establish and track KPIs for awareness, engagement, and patient actions. • Monitor competitive activity and consumer trends.

🎯 Requirements

• Bachelor’s degree (business, marketing, sciences preferred) • 10+ years of experience in pharma/biotech experience • 5+ years of experience in patient/consumer marketing within pharma/biotech • Proven US product launch success • Cross-functional project leadership • Specialty experience (rheumatology ideal) • Excellent communication and interpersonal skills • Proven ability to move between strategy and hands-on execution • Prior experience managing teams and influencing others in a global matrixed environment • Strong project, vendor, and agency management experience • Preferred MBA or advanced degree • Experience in HCP, digital, market access, or insights roles • Agency/field sales experience • Small-to-mid biopharma experience

🏖️ Benefits

• Competitive compensation for your work • Generous time off policy • Opportunity to broaden your horizons by attending popular conferences • Emphasis on work/life balance • Collaborative and team-oriented environment