Senior Brand Manager – Employer Brand, Brand Projects

🔥 0 minutes ago

🗣️🇷🇺 Russian Required

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Logo of SOFTSWISS

SOFTSWISS

1001 - 5000 employees

🎮 Gaming

Gaming • Software Development

SOFTSWISS is a leading provider of iGaming software solutions, offering a wide range of products including iGaming Platform, Sportsbook Platform, Game Aggregator, Jackpot Aggregator, and more. Established in 2009, SOFTSWISS has grown to employ over 1,700 people across 4 international offices in Poland, Georgia, Malta, and several remote locations. The company is known for its innovation in the iGaming industry, being the first Crypto iGaming provider in the world. SOFTSWISS not only promotes a dynamic and flexible work culture with comprehensive employee benefits but also commits to social responsibility by supporting various campaigns and initiatives.

📋 Description

• Develop and execute global brand projects aligned with the corporate brand strategy and business objectives • Lead the development and implementation of the SOFTSWISS Employer Brand strategy in partnership with HR and Internal Communications • Define and regularly update the EVP, employer brand positioning, key messages, target audiences, and priority GEOs • Plan and deliver quarterly and monthly Brand and Employer Brand campaigns with clear objectives, KPIs, timelines, and budgets • Manage cross-functional brand initiatives, including corporate campaigns, product launches support, rebranding initiatives, employer brand activations, and strategic communication projects • Increase corporate and employer brand awareness across priority markets in alignment with the global brand strategy • Coordinate external agencies and production partners: prepare briefs, manage tenders, oversee creative development, production quality, documentation, and delivery • Lead the creation of brand assets, including campaign concepts, videos, digital content, presentations, branded merchandise, event materials, and marketing collateral • Ensure brand consistency across internal and external communications by maintaining visual identity, messaging, and tone of voice • Analyse brand and employer brand performance, prepare KPI reports, and provide data-driven recommendations for optimisation • Build strong collaboration with HR, Brand Marketing, PR, Internal Communications, Design, Events • Support the company's participation in industry rankings, conferences, speaking opportunities, and employer branding initiatives

🎯 Requirements

• At least 3–5 years of experience in Brand Marketing, Brand Management, Employer Brand • Proven hands-on experience developing and launching brand positioning and repositioning from scratch, including positioning strategy, messaging development, and cross-functional implementation • Proven experience managing complex cross-functional brand projects from planning to execution • Strong project management, stakeholder management, prioritisation, negotiation, and strategic planning skills • Experience working with creative production, agencies, campaign development, and brand governance • Strong understanding of digital marketing, content strategy, and integrated communication channels • Analytical mindset with experience measuring brand performance and campaign effectiveness • Advanced English proficiency • Advanced Russian proficiency • High ownership, proactive mindset, and excellent communication skills • Ability to manage multiple priorities in a fast-paced international environment

🏖️ Benefits

• Private health insurance • Sports benefits • Comprehensive Mental Health Program • Free English lessons (online) • Local language courses • Paid time off • Maternity leave support • Referral program rewards • Upskilling, internal workshops, and participation in professional conferences and corporate events

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