Senior Marketing Analyst

🕒 May 22

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SOFTSWISS

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🎮 Gaming

Gaming • Software Development

SOFTSWISS is a leading provider of iGaming software solutions, offering a wide range of products including iGaming Platform, Sportsbook Platform, Game Aggregator, Jackpot Aggregator, and more. Established in 2009, SOFTSWISS has grown to employ over 1,700 people across 4 international offices in Poland, Georgia, Malta, and several remote locations. The company is known for its innovation in the iGaming industry, being the first Crypto iGaming provider in the world. SOFTSWISS not only promotes a dynamic and flexible work culture with comprehensive employee benefits but also commits to social responsibility by supporting various campaigns and initiatives.

📋 Description

• Work with end-to-end B2B funnel analytics across the full customer journey (Lead → MQL → SAL → Contract), monitor conversion performance, identify bottlenecks, and drive optimization initiatives • Maintain and enhance KPIs reporting infrastructure and funnel performance frameworks to support operational and strategic decision-making • Support forecasting and planning through analysis of pipeline dynamics, lead quality, acquisition efficiency, and conversion trends • Prepare monthly and quarterly business performance reviews highlighting key insights, risks, trends, and growth opportunities • Own marketing attribution and tracking frameworks, ensuring accurate measurement of lead sources, campaign influence, user journeys, and pipeline contribution • Lead the A/B testing and CRO process across landing pages and digital experiences, from hypothesis generation and test setup to analysis and optimization recommendations • Analyze user behavior using web and product analytics tools to identify friction points, engagement patterns, and conversion opportunities • Collaborate with BizDev, Pre-sales, and Digital teams to improve analytics processes, reporting quality, and revenue impact

🎯 Requirements

• Russian language proficiency at B2 level or higher and English proficiency at B1–B2 level • 5+ years of experience in marketing analytics, performance analysis, business intelligence, or digital analytics, preferably within B2B Tech, SaaS, iGaming, or FinTech environments • Strong B2B analytics experience with deep understanding of pipeline analytics, funnel performance measurement, and customer journey analysis • Advanced hands-on experience with GA4, GTM, event tracking, UTM governance, and conversion tracking implementation • Advanced Excel, SQL, and Python skills, including the use of Python analytical libraries for data analysis and reporting • Strong understanding of B2B funnel metrics, digital marketing KPIs, attribution methodologies, and ROI modeling • Proven experience leading A/B testing and CRO initiatives, including hypothesis development, experimentation, and performance analysis • Experience working with BI and visualization tools such as Tableau or Power BI • Strong communication and presentation skills with the ability to explain analytical insights to both technical and non-technical stakeholders • Senior-level experience in analytics or performance-focused roles

🏖️ Benefits

• Full-time remote work opportunities and flexible working hours • Private insurance • Additional 1 Day Off per calendar year • Sports benefit • Comprehensive Mental Health Programme • Free online English lessons with a native speaker • Generous referral program • Training, internal workshops, and participation in international professional conferences and corporate events