Senior Marketing Analyst

🕒 August 11

🇵🇱 Poland – Remote

⏰ Full Time

🟠 Senior

📊 Marketing Analyst

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

SOFTSWISS

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

💼 Consulting

📣 Marketing

🎮 Gaming

Consulting • Marketing • Gaming

SOFTSWISS is a leading provider of iGaming software solutions, offering a wide range of products including iGaming Platform, Sportsbook Platform, Game Aggregator, Jackpot Aggregator, and more. Established in 2009, SOFTSWISS has grown to employ over 1,700 people across 4 international offices in Poland, Georgia, Malta, and several remote locations. The company is known for its innovation in the iGaming industry, being the first Crypto iGaming provider in the world. SOFTSWISS not only promotes a dynamic and flexible work culture with comprehensive employee benefits but also commits to social responsibility by supporting various campaigns and initiatives.

📋 Description

• Work with end-to-end B2B funnel analytics across the full customer journey (Lead → MQL → SAL → Contract), monitor conversion performance, identify bottlenecks, and drive optimization initiatives • Maintain and enhance KPIs reporting infrastructure and funnel performance frameworks to support operational and strategic decision-making • Support forecasting and planning through analysis of pipeline dynamics, lead quality, acquisition efficiency, and conversion trends • Prepare monthly and quarterly business performance reviews highlighting key insights, risks, trends, and growth opportunities • Own marketing attribution and tracking frameworks, ensuring accurate measurement of lead sources, campaign influence, user journeys, and pipeline contribution • Lead the A/B testing and CRO process across landing pages and digital experiences, from hypothesis generation and test setup to analysis and optimization recommendations • Analyze user behavior using web and product analytics tools to identify friction points, engagement patterns, and conversion opportunities • Collaborate with BizDev, Pre-sales, and Digital teams to improve analytics processes, reporting quality, and revenue impact

🎯 Requirements

• Russian language proficiency at B2 level or higher and English proficiency at B1–B2 level • 5+ years of experience in marketing analytics, growth analytics, performance analytics, digital analytics, or a similar role, preferably within B2B Tech, SaaS, iGaming, or FinTech environments • Strong understanding of B2B marketing and sales funnels, including pipeline analytics, conversion measurement, lead quality, and customer journey analysis • Hands-on experience with web analytics and tracking, including GA4, GTM, event tracking, UTM parameters, and conversion tracking • Strong understanding of digital marketing KPIs, attribution methodologies, acquisition efficiency, and ROI measurement • Practical SQL skills and the ability to work independently with data for analytical purposes • Strong Excel or Google Sheets skills for analysis and reporting • Experience with BI and visualization tools such as Tableau, Power BI, Data Studio, or similar • Experience with A/B testing and CRO, including hypothesis development, experimentation, analysis, and interpretation of results • Strong analytical thinking combined with the ability to translate data into practical marketing and business recommendations • Strong communication and presentation skills, with the ability to explain analytical insights to both technical and non-technical stakeholders • Python experience for data analysis or automation of recurring analytical tasks is nice to have • Experience automating reporting or analytical workflows is nice to have • Experience with AI-assisted analytics, engineering tools, or data pipelines is nice to have • University degree in Marketing, Analytics, Economics, Finance, Mathematics, or a related field is nice to have • Experience working in large international B2B technology companies is nice to have • Previous experience contributing to mentoring, knowledge sharing, or cross-functional analytical initiatives is nice to have

🏖️ Benefits

• Private health insurance • Sports benefits • Comprehensive Mental Health Program • Free English lessons (online) • Local language courses • Paid time off • Maternity leave support • Referral program rewards • Upskilling, internal workshops, and participation in professional conferences and corporate events