PPC, AI/Automation Specialist

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SoHo Dragon

WebsiteLinkedInAll Job Openings

201 - 500 employees

💼 Consulting

🏗️ Construction

📦 Logistics

Consulting • Construction • Logistics

SoHo Dragon is a consulting firm specializing in the implementation and management of Microsoft technologies and cloud solutions. They offer a range of services including Microsoft SharePoint migration, Dynamics 365 applications, Azure cloud solutions, cybersecurity assessments, and AI-driven business process optimization. With a focus on advisory, managed services, and IT infrastructure support, SoHo Dragon helps clients modernize and optimize their digital infrastructures, improve compliance and governance, and leverage AI for enhanced business performance. The firm is dedicated to delivering tailored solutions and fostering long-term partnerships with their clients.

📋 Description

• Build, manage, and optimize campaigns across Google Ads, Meta Ads, and LinkedIn Ads • Implement targeting, bidding strategies, conversion tracking, and campaign structures • Conduct keyword research, search term analysis, and negative keyword management • Perform QA checks and maintain account health • Support campaign launches, testing, and scaling initiatives • Analyze campaign performance and identify optimization opportunities • Run A/B tests across audiences, creative assets, messaging, and landing pages • Monitor CPL, CPA, ROAS, CTR, CVR, and CAC • Troubleshoot tracking, attribution, and performance issues • Build and maintain dashboards in Databox, Looker Studio, and Google Sheets • Utilize GA4 and HubSpot data for performance analysis • Deliver reporting insights, monitor lead quality, and identify trends or anomalies • Use AI tools to improve analysis, reporting, and campaign workflows • Automate recurring tasks including search term management, QA reviews, performance monitoring, weekly reporting, and campaign summaries • Support API-driven reporting and automation initiatives • Manage conversion tracking, attribution, and analytics implementations • Support GA4, Google Tag Manager, and HubSpot integrations • Maintain reporting accuracy and data quality • Assist with Google Ads and Meta API integrations • Automate manual workflows and reporting processes • Document processes, create playbooks, and improve operational efficiency • Support the Growth Lead’s strategic direction in a hands-on, non-client-facing role

🎯 Requirements

• 3–6+ years of PPC experience • Strong hands-on experience with Google Ads and Meta Ads • Experience with GA4, Google Tag Manager, HubSpot, and reporting platforms • Deep understanding of conversion tracking, attribution, and campaign analytics • Experience using AI tools for marketing workflows and reporting automation • Familiarity with APIs, integrations, and automation platforms • Strong analytical skills, attention to detail, and ability to manage large datasets • Availability to overlap with US business hours • Google Ads API or Meta Marketing API experience preferred • Python, SQL, Zapier, Make.com, or Google Apps Script preferred • Marketing Operations or Revenue Operations experience preferred • CRM reporting and attribution experience preferred