Senior Paid Media, Cold Email Specialist

🔥 0 minutes ago

Apply Now

Find Similar Remote Jobs

Receive Emails For Remote Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

Solvi Digital

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2018

🤝 B2B

📱 Media

B2B • Media

Solvi Digital is a UK-based digital marketing agency that specialises in B2B industrial marketing for manufacturers, distributors and engineering, construction, logistics and utilities firms. The agency provides outcome-focused services including marketing strategy, branding and identity, website strategy/design/development, SEO, PPC/paid advertising, social media management (especially LinkedIn), email marketing, and industrial videography & photography to generate qualified leads, build authority and increase sales for industrial brands.

📋 Description

• Plan, build, and manage B2B lead generation campaigns across Google Ads, Meta, and LinkedIn for a portfolio of UK industrial and manufacturing clients • Own full campaign strategy — keyword research, audience targeting, ad copy, bid management, and ongoing optimisation • Build Meta funnels including Instant Form campaigns specifically optimised for lead quality over volume • Advise clients and internal team on the best campaign approach for any given budget — consulting, not just executing • Work closely with our in-house design team to brief landing page positioning and offer structure; you don't build pages but you know what good looks like • Set up automated lead notification workflows via Zapier or Make from form submissions to client • Produce clear, insight-led reports using Claude and other tools — data translated into strategy, not just numbers on a page • Manage a small number of LinkedIn Ads accounts alongside Meta • Monitor campaigns daily, identify problems fast, and act without being prompted • Own the full cold email infrastructure — domain purchasing, DNS configuration (SPF, DKIM, DMARC), mailbox warm-up, and ongoing deliverability health monitoring • Build and manage outreach campaigns end-to-end in Instantly — sequences, sending configuration, inbox rotation, and campaign logic • Develop value propositions, offers, and angles independently for each client campaign — understanding niche industrial B2B sectors without needing everything explained in detail • Write personalised, high-converting cold email copy that generates replies • Monitor reply rates, bounce rates, and deliverability metrics proactively and adjust accordingly • Manage lead list sourcing, segmentation, and targeting criteria per campaign • Test and iterate on messaging, offer framing, and targeting to continuously improve results

🎯 Requirements

• 5+ years of hands-on paid media management experience — Google Ads is essential; Meta Ads and LinkedIn Ads required • Proven track record running B2B lead generation campaigns, specifically for the UK market • Some e-commerce campaign experience is a bonus, but B2B lead gen is the 90% focus • Solid cold email experience including full infrastructure setup and management • Hands-on experience using Instantly as an outreach platform (or comparable and willing to adapt fast) • Ability to independently develop cold email strategy: value propositions, offer angles, personalisation at scale, and list segmentation • Strong cold email copywriting skills — persuasive, relevant, tailored to niche audiences • Comfortable working with complex industrial and manufacturing clients; you pick up sector context quickly and don't need briefing on every concept • Experience building automated lead notification workflows using Zapier or Make • Confident using Claude or equivalent AI tools for reporting, analysis, and output • Excellent reporting skills — you tell a clear story with data and make strategic recommendations • Consultant mindset — you advise on the best approach given the brief and budget, not just execute instructions • Strong communicator, highly self-managed, and reliable in a remote setup • Based in South Africa

🏖️ Benefits

• Fully remote role working with a specialist UK B2B agency • Direct access to the senior team - no management layers or bureaucracy • Varied client portfolio across industrial, manufacturing, and commercial sectors • Consistent, long-term engagement with room to grow as the agency grows • Flexible working with UK time zone alignment where needed