Director of Ad Operations

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🕒 May 19

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Spiceworks

WebsiteLinkedInAll Job Openings

201 - 500 employees

Spiceworks is a global technology service that connects millions of technology decision makers so that they can succeed in their jobs, every day. We help people discover, adopt, and manage the latest technologies in a way that solves problems faster, and makes their jobs easier. Spiceworks empowers people to use technology to make their organizations, their communities, and the world better.

📋 Description

• Own complete revenue accountability for the AdOps function, including delivery against quarterly and annual revenue targets with a clear mandate for quarter-on-quarter growth • Proactively identify and surface upsell, cross-sell, and incremental revenue opportunities from campaign performance data, inventory availability, and client engagement patterns • Partner with Sales and Customer Success to build a structured pipeline of incremental asks—packaging underutilized inventory, high-performing placements, and audience extensions into actionable upsell recommendations • Track and report on revenue delivery, at-risk campaigns, and growth opportunities as part of regular leadership and ELT reporting cadences • Develop a commercial instinct within the AdOps team—ensuring every campaign manager understands the revenue impact of their delivery decisions, not just the operational mechanics • Maintain a clear-eyed view of operational costs, gross margins, and cost-per-delivery across all campaign types and channels • Continuously evaluate the vendor and ad tech stack for cost efficiency—actively seeking cheaper but equally effective alternatives for ad serving, verification, data, and programmatic partners • Negotiate vendor contracts and renewals with a margin-first mindset, benchmarking costs against industry standards and internal ROI thresholds • Build and maintain a cost-of-delivery model that gives leadership visibility into margin trends, cost drivers, and optimization opportunities • Manage budgets and expenses related to ad operations, working with Finance to ensure accurate forecasting and reporting • Take ownership of training the Sales team to effectively position, pitch, and sell Display advertising products in the market—ensuring sellers understand inventory, targeting capabilities, performance benchmarks, and competitive differentiation • Oversee the end-to-end execution of digital advertising campaigns, including creative trafficking, targeting, pacing, troubleshooting, and performance reporting across display, native, newsletter, and programmatic channels • Own and enforce end-to-end QA standards across the campaign lifecycle—from creative intake and trafficking setup through delivery, reporting, and close-out—ensuring zero defect handoffs to clients and internal stakeholders • Maximize ad inventory utilization across Spiceworks.com properties, tracking sell through rates, monitoring availability, and communicating performance expectations with Sales and Finance stakeholders • Lead, mentor, and develop a team of ad operations professionals, providing guidance, feedback, and growth opportunities.

🎯 Requirements

• 10+ years of progressive experience in Ad Operations, with at least 5 years in a people management role • Demonstrated revenue ownership—track record of managing delivery against revenue targets with accountability for growth, not just fulfillment • Proficient in Google Ad Manager 360, including trafficking, reporting, forecasting, and troubleshooting • Hands-on experience with programmatic buying and selling (DSP/SSP ecosystems) • Strong analytical skills with advanced Excel proficiency (pivot tables, VLOOKUP, formulas, data modeling) • Experience managing revenue pipelines and campaign data in Salesforce or equivalent CRM • Demonstrated ability to manage competing priorities in a fast-paced, deadline-driven environment • Cross-functional adaptability with proven ability to partner effectively across Sales, Finance, Product, and Engineering teams • Cost and margin awareness—experience evaluating vendor economics, negotiating contracts, and optimizing operational spend • Proactive, systems-thinking mindset—builds processes that prevent problems rather than only reacting to them • Strong written, verbal, interpersonal, and presentation skills • Willingness to roll up sleeves and jump into campaign troubleshooting when needed.

🏖️ Benefits

• Health insurance • Paid time off • Paid holidays • Extended leave of absence • Employee Resource Groups • Company-sponsored events • Professional growth opportunities • Educational support • Mentorship programs • Career development resources • Employee engagement programs • Recognition awards