Marketing Manager – Web Operations

🕒 April 10

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Maker Lab

WebsiteLinkedInAll Job Openings

51 - 200 employees

🤝 B2B

B2B • Marketing

Maker Lab is a company that specializes in providing top-tier talent to enhance collaboration and performance within teams. Founded in 2015, Maker Lab offers embedded teams and studio on-demand services to transform brands through social-first strategies and brand building. They leverage AI to precisely match global, pre-vetted talent to meet client needs. Maker Lab focuses on in-housing content creators and social strategists, enabling seamless results for businesses by bringing cultural trends and hyperlocal content into their brand-building processes.

📋 Description

• Lead the end-to-end execution of web launches, encompassing A/B testing frameworks and Business-as-Usual (BAU) architectural updates. • Orchestrate bug tracking and resolution via our client's internal proprietary tool for analysing bugs, managing the technical interface with development teams to ensure asset integrity and quality assurance during staging. • Govern the web review process and decision-making architecture, ensuring strict adherence to global protocols for all new digital deployments. • Manage global localisation workstreams, collaborating with regional PMMs to optimise cultural relevance and linguistic precision across diverse markets. • Leverage Google Analytics and advanced dashboarding tools to monitor platform health, analyse user engagement (CTA performance, scroll depth), and quantify revenue impact. • Analyse A/B testing outcomes to evaluate statistical significance and optimise conversion metrics against regional benchmarks. • Synthesise regional performance data for executive reporting, contributing to internal strategic forums and stakeholder presentations. • Coordinate the lifecycle management of Toll-Free Numbers (TFNs) across integrated media channels, including acquisition and deprecation. • Execute monthly TFN audits and lead-quality reconciliation against CRM data to ensure operational compliance and inventory accuracy. • Serve as the strategic link between regional stakeholders and Global Telemanagement to resolve connectivity and lead attribution challenges. • Publish case studies and editorial content to web platforms via the central content management system.

🎯 Requirements

• BA/BS degree or equivalent experience • 7+ years of experience in • Experience with Google Analytics, GTM, and project management software (Asana preferred). • Proven ability to navigate a matrixed organisation, managing expectations between Global leads and Local market heads. • Strong attention to detail, especially regarding technical filing (Buganizer) and data auditing. • Proven success in managing complex web updates and testing schedules with precision. • Accuracy of TFN tracking and campaign attribution in SFDC/MMR. • Smooth coordination of localisation and A/B testing across the 7+ APAC priority markets. • Exceptional verbal and written English communication and presentation skills.