Senior Digital Analytics Specialist

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Logo of Spyrosoft

Spyrosoft

1001 - 5000 employees

Founded 2016

🤝 B2B

🏢 Enterprise

🤖 Artificial Intelligence

B2B • Enterprise • Artificial Intelligence

Spyrosoft is a European technology services and software engineering company that partners with enterprises to deliver digital transformation, custom software, and IT consulting. It provides cloud, AI/ML, embedded and IoT development, cybersecurity, product design, managed services, and staff augmentation, and builds platforms and products such as DebtPro, Allpro, and VoicePro. Spyrosoft serves clients across multiple sectors including automotive, healthcare and life sciences, financial services, geospatial, media and entertainment, robotics and energy, and operates from offices across Europe, the UK, and the US.

📋 Description

• Lead and contribute to deep-dive analysis projects across: Campaign performance, User experience (UX) and behavioral insights, Conversion funnels and e-commerce performance, Product analytics and feature usage, Site pathing and engagement analysis • Conduct A/B test analysis and provide statistically sound recommendations • Design, build, and maintain dashboards: Develop new reporting solutions, Improve existing dashboards and frameworks, Ensure data quality and business alignment • Perform tracking validation and analytics QA: Validate GA4 and GTM implementations, Support site launches and feature releases, Troubleshoot tracking and data inconsistencies • Analyze emerging traffic patterns: AI-driven traffic and AIO content, Traffic sources and behavioral trends, Changes in engagement and performance • Deliver ad-hoc analysis: Translate business questions into structured analyses, Provide actionable insights and recommendations, Support stakeholders across Marketing, Product, and UX

🎯 Requirements

• Strong Regular / Senior level experience in Digital Analytics • Fluent English (B2+/C1) • Hands-on experience with GA4 and GTM (implementation, validation, troubleshooting) • Strong experience in dashboard development and data visualization (Looker Studio, Power BI) • Ability to analyze: Conversion funnels, User journeys and behavior, Campaign performance, Engagement metrics and site interaction • Experience with A/B testing and statistical analysis • Experience with session replay / behavioral analytics tools (e.g., Hotjar, FullStory) • Strong analytical thinking and problem-solving skills • Ability to translate complex data into actionable insights and business recommendations • Experience with tracking validation, QA, and ensuring data accuracy • Experience working with cross-functional teams (Marketing, Product, UX, Engineering) • Strong communication and stakeholder management skills • Nice to have: Experienced in using AI tools in day-to-day workflow • Experience with AI-driven traffic analysis and emerging search trends (AIO / AI-generated traffic) • Experience with CRM integrations and tracking validation • Knowledge of Google Search Console • Experience in e-commerce or digital product analytics • Understanding of GDPR, consent management, and data privacy compliance • Experience with product analytics and feature usage tracking

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