Senior CVM, Marketing Analysis

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🔥 0 minutes ago

🇪🇬 Egypt – Remote

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 11%

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Logo of SSC HR Solutions

SSC HR Solutions

51 - 200 employees

Founded 2006

💼 Consulting

📦 Logistics

🏥 Healthcare

Consulting • Logistics • Healthcare

SSC HR Solutions is a full-service HR consultancy that provides comprehensive human resource solutions tailored to meet the specific talent growth needs of businesses. With operating locations across Egypt, United Arab Emirates, Saudi Arabia, and Bahrain, SSC HR Solutions specializes in employee management, from hiring to termination, ensuring that businesses thrive in a competitive landscape. The company prides itself on understanding client needs and delivering high-quality services that foster growth and partnership.

📋 Description

• Decide which customer attributes and segments are worth building • Own the Telco use case library • Define what each customer segment means commercially and how its value is measured • Design and measure customer campaigns • Build and use customer segments in a real customer data or campaign environment • Own CVM use cases end to end, including churn, retention, dormancy, win-back, upsell, tariff migration, and device upgrade • Prove campaign impact through control design, uplift, and incrementality measurement • Work with engineering teams to specify customer attributes and segments • Work with a Customer Data Platform or campaign management platform

🎯 Requirements

• 7+ years of experience • Telco experience is mandatory • Experience in Telco CVM, customer base management, or marketing analytics • Hands-on experience in personally designing and measuring campaigns • Strong understanding of Telco commercial drivers, including ARPU, churn economics, recharge behaviour, prepaid and postpaid mechanics, and cross-sell into fixed and content • Experience with customer segmentation in a real customer data or campaign environment • Experience with CVM use cases such as churn, retention, dormancy, win-back, upsell, tariff migration, and device upgrade • Strong understanding of control design, uplift, and incrementality measurement • Strong SQL skills • Experience with a Customer Data Platform or campaign management platform is preferred • Experience working with engineering teams to specify customer attributes and segments

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