Senior Brand Manager, Global Strategy

9 hours ago

🦀 Maryland – Remote

Although this job is listed in Maryland, this company may be open to hiring remote in other states.

💵 $75.8k - $106.1k / year

⏰ Full Time

🟠 Senior

💃 Brand Manager

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Stanley Black & Decker, Inc.

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Manufacturing • Hardware • Industrial Solutions

Stanley Black & Decker, Inc. is a leading global provider of tools, outdoor products, and industrial solutions. Known for its iconic brands such as DEWALT, CRAFTSMAN, and Stanley, the company offers a wide range of tools and solutions for various industries, including engineered fastening and manufacturing technologies. Headquartered in New Britain, Connecticut, Stanley Black & Decker is committed to innovation, sustainability, and empowering people through its community initiatives. The company plays a significant role in the skilled trades sector, focusing on upskilling and inclusive culture, aiming for a positive impact on both the planet and its people.

10,000+ employees

Founded 1843

🔧 Hardware

💰 Post-IPO Debt on 2023-03

📋 Description

• Act as the lead authority and promoter of the Brand, ensuring consistent brand expression through all product launch touch points • Partner with regional teams to ensure strategies and fundamentals are adapted effectively • Maintain visibility on regional marketing plans, campaigns and performance, providing guidance and feedback to drive alignment and consistency • Serve as a thought partner to regional teams, providing tools, playbooks and assets that strengthen execution • Support global brand campaign development, ensuring creative assets and messaging can be scaled and localized • Evaluate market conditions to understand the competitive landscape and identify trends and opportunities for growth. • Communicate with demonstrated ability to build relationships, establish rapport, drive consensus, & drive adoption with internal/external customer groups and all levels

🎯 Requirements

• 7+ years of experience leading the establishment & execution of global brand growth strategies, ideally in a global environment • 5+ years’ experience with leadership of marketing innovation in either a SKU-intensive brand or multi-brand consumer product portfolio in a global environment • Undergraduate degree required, preferably in business, marketing, or related field; MBA preferred • Experience in high volume retail and / or distributor environment involving complexity in price, channel, and product • Exceptional marketing strategy fundamentals, including expertise in brand planning, go-to-market strategies, media planning, business acumen, positioning, market research, brand storytelling. • High collaboration and influencing skills without direct authority • Strong communication, presentation and storytelling skills

🏖️ Benefits

• Medical, dental, life, vision, disability • 401(k) • Employee Stock Purchase Plan • Paid time off • Tuition reimbursement • Discounts on Stanley Black & Decker tools and other partner programs.