Director of Retail, Shopper Insights

🕒 April 16

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Starface World

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2019

💄 Beauty

🛍️ eCommerce

🛒 Retail

💰 Venture Round on 2021-01

Beauty • eCommerce • Retail

Starface World is a company dedicated to transforming skincare into a fun and expressive experience. They offer a range of dermatologist-approved, vegan, and cruelty-free skincare products designed to treat breakouts in a creative way. Starface's product lineup includes cute and colorful hydrocolloid pimple patches, like the Hydro-Stars and special editions with salicylic acid to unclog pores. This brand focuses on self-expression and self-care, turning skincare routines into moments of positivity and playfulness.

📋 Description

• Lead retail and shopper strategy to drive channel-specific growth across mass, grocery, club, specialty, e-comm, and others as needed • Translate syndicated data (IRI, Nielsen, SPINS) and internal data into actionable trends, takeaways, whitespace, opportunities, and risk signals to inform our commercial strategy • Translate insights into strategic recommendations that inform: • Assortment and pricing direction • LTOs and promotional programming • Retail go-to-market strategies • Partner with Product to influence roadmap decisions based on retail and shopper needs and category & market trends • Collaborate with Sales on joint business planning inputs, sell-in narratives, and retailer strategy • Guide Marketing on where and how to activate, grounded in shopper behavior and channel dynamics • Partner with Finance on trade investment decisions, promotional ROI analysis, and the P&L implications of channel and assortment choices • Establish a consistent insights cadence (monthly/quarterly) for leadership and cross-functional teams • Act as a thought partner across the business — bringing a “what matters and what to do about it” mindset

🎯 Requirements

• You have 8+ years of experience in shopper marketing, category strategy, insights, or retail strategy within CPG • You’re highly proficient with syndicated data tools and know how to turn data into a story that drives decisions • You’ve influenced commercial strategy, not just executed campaigns • You’re comfortable working across Sales, Marketing, and Product, and know how to navigate competing priorities • You bring a strong understanding of Food, Drug, Mass, & Convenience (FDMC) retail and omnichannel dynamics • You’re proactive, have a strong POV, and are able to simplify complexity into clear direction • You don’t just report on performance — you challenge it and shape what happens next.

🏖️ Benefits

• Access to high-quality health care options • Access to a 401k with 5% employer match eligibility • 4 weeks of vacation plus up to 20 paid holidays • 12 weeks fully paid parental leave • 5 days of pet-ernity leave for pet adoption • Home office & internet supplement stipend • Annual learning & development stipend • Flexible Fridays, and Summer Fridays • Fully remote work environment