Retention Manager / Lifecycle Marketing Manager

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STERRY

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2018

🛍️ eCommerce

📱 Media

👥 B2C

eCommerce • Media • B2C

STERRY is a growth marketing agency that helps ecommerce and crowdfunded brands scale through advertising, creative services, public relations, and email/SMS marketing. They specialize in crowdfunding campaigns, performance advertising and e‑commerce growth, and have a track record of multi‑million dollar raises and revenues for consumer product clients.

📋 Description

• Develop and execute email retention strategies that increase customer engagement, repeat purchases, and lifetime value. • Build and optimize automated email flows, including welcome series, onboarding, nurture campaigns, abandoned cart, win-back, and re-engagement journeys. • Segment audiences and personalize messaging based on customer behavior and lifecycle stage. • Monitor campaign performance and analyze key metrics such as open rates, click-through rates, conversions, retention, and churn. • Conduct A/B testing to continuously improve email content, subject lines, timing, and customer journeys. • Collaborate with our creative, content, design, and account management teams to deliver impactful campaigns for multiple clients. • Stay ahead of email marketing trends, deliverability best practices, and CRM innovations.

🎯 Requirements

• 3+ years of experience in email marketing, CRM, retention marketing, or lifecycle marketing. • Proven experience managing and optimizing automated email campaigns. • Hands-on experience with email marketing and CRM platforms such as Klaviyo, HubSpot, Mailchimp, ActiveCampaign, Salesforce Marketing Cloud, or similar tools. • Strong understanding of customer segmentation, personalization, and lifecycle marketing strategies. • Analytical mindset with the ability to interpret campaign data and translate insights into action. • Excellent project management and communication skills, with the ability to thrive in a fast-moving agency environment. • Experience working with e-commerce, SaaS, or digital-first brands is a plus.

🏖️ Benefits

• Fully remote position with flexible working hours. • Global Impact: See your designs come to life across major international markets. • Growth and development within a collaborative, innovative team. • A culture that values creativity, precision, and measurable results.