Director of Product Marketing

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🕒 April 6

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Stronger Consulting

WebsiteLinkedInAll Job Openings

11 - 50 employees

Stronger Consulting is a mission-driven education consulting firm. We believe all kids deserve the opportunity to pursue their own version of happiness and prosperity. Stronger Consulting partners with you to design and achieve remarkable educational experiences for young people.

📋 Description

• Build and scale the messaging, proof, and sales enablement systems that drive adoption of Compass Math, a new assessment product • Strengthen ANet’s go-to-market engine through clear positioning, persuasive proof, and disciplined messaging • Define and refine Compass positioning and value proposition for priority segments • Own the core messaging Sales uses to engage districts and move opportunities toward pilots • Develop messaging that addresses buyer needs, objections, and decision criteria • Ensure consistent use of messaging across sales materials, campaigns, and communications • Partner with Product to incorporate market feedback and inform roadmap priorities • Build and maintain a system of case studies, proof points, and sales materials that are actively used in outreach, meetings, and follow-up • Equip Sales with clear narratives, talk tracks, and assets that improve SQL → pilot conversion • Ensure materials are adopted and used by Sales—not just created • Ensure all external claims are credible, defensible, and aligned with product reality • Develop clear, compelling messaging for product releases, pilot offerings, and service packages that Sales can use to drive engagement and adoption • Ensure consistent, engaging communication that builds understanding and excitement about Compass Math • Collect structured buyer and product feedback from Sales and Implementation teams • Identify recurring buyer objections, lost deals, and messaging gaps • Provide regular synthesis to GTM and Product leaders to refine positioning and campaign strategy • Translate insights into improved messaging, new proof points, refined GTM strategies • Monitor competitor positioning and emerging trends in assessment and instructional coherence • Inform marketing and product messaging with structured external insights

🎯 Requirements

• 6–10+ years of experience in product marketing, market strategy, consulting, or insights roles within education or edtech • Experience defining positioning and translating evidence into persuasive sales and marketing assets • Bias toward action - comfortable producing and iterating quickly • Background partnering cross-functionally with product, sales, and executive leaders • Demonstrated ability to turn data and partner experience into compelling positioning and enablement materials • Strong commercial judgment — understanding how district leaders evaluate solutions and make purchasing decisions • Ability to balance rigor with clarity, ensuring messaging is both credible and persuasive • Exceptional written communication skills—able to craft clear, concise, and persuasive messaging and materials for district audiences • Ability to translate complex ideas into simple, actionable narratives that Sales can use effectively • Strong analytical mindset with experience synthesizing quantitative and qualitative inputs • Ability to identify meaningful patterns and translate them into actionable messaging • Comfort using AI tools and research platforms to accelerate synthesis and refine messaging • Sound judgment about framing and its impact on stakeholder perception • Ability to manage multiple workstreams and prioritize based on revenue impact and strategic importance • Strong project management skills with attention to cross-functional coordination • Solution-oriented approach to ambiguity and evolving priorities • Deep commitment to educational equity and improving outcomes for historically underserved students.

🏖️ Benefits

• medical, dental and vision insurance where ANet pays a portion of the cost of these benefits for employees and their families/domestic partner • generous paid time-off including 10 paid holidays and paid days off between the Christmas and New Year’s holidays • paid parental leave • educational expenses reimbursements • flexible spending accounts • professional development • a 401(k) plan with a 4% match • short and long-term disability coverage • basic life and personal accident insurance.