Head of Product Marketing

Job not on LinkedIn

🕒 April 1

🏄 California – Remote

🏄 California – Remote

⏰ Full Time

🔴 Lead

🎁 Product Marketing

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Improvado

WebsiteLinkedInAll Job Openings

51 - 200 employees

🤖 Artificial Intelligence

☁️ SaaS

Artificial Intelligence • SaaS • Marketing

Improvado is an AI-powered marketing analytics and intelligence platform. It enables businesses to seamlessly unify and govern marketing data from over 500 sources, automating marketing reporting and extracting actionable insights to enhance return on ad spend (ROAS). The platform provides solutions for marketers, analysts, and leadership, helping maximize marketing ROI and monitor campaign compliance. Improvado integrates data into dashboards compatible with any business intelligence tool, ensuring high data security and regulatory compliance, including GDPR and HIPAA. The platform supports industries such as insurance, finance, and gaming, and offers on-demand professional services to customize marketing data pipelines.

📋 Description

• Own executive relationships across sales, marketing, product, and strategy to shape Improvado’s go-to-market efforts and corporate direction • Lead all cross-functional stakeholders (sales, product management, marketing, enablement, strategy) to launch new products and capabilities • Work closely with the CSO, and team, to evolve the pricing and packaging strategy to maximize growth opportunities and increase the customer lifetime value • Steer strategic analyst relations initiatives, including briefings, presentations, and events to effectively communicate Improvado’s product capabilities, vision, and roadmap • Continuously develop core product marketing deliverables, including positioning, core messaging, naming, sales tools and collateral, case studies, and revenue enablement, in service of winning deals • Shape our competitive position in the market by delivering win/loss reporting, representing the voice of the customers/influencers, and providing market intelligence to other functions • Sit at the center of revenue enablement and content creation, working in collaboration and driving strong relationships between product marketing and sales, web, growth, product management, customer, and corporate marketing • Serve as a thought leader, storyteller, and spokesperson to bring corporate positioning and product roadmap/innovation to life • Create product positioning and messaging for Improvado’s products, services, and solutions. • Build the strategy and drive the execution of product launches and partnerships, including pricing, packaging, positioning, etc. • Create sales tools and collateral including presentations, datasheets, case studies, demo videos, and white papers. • Train and support Improvado’s global sales team and channel partners to articulate product positioning and advantages. • Partner with the Improvado demand generation and global marketing teams to design and launch campaigns designed to create measurable pipeline impact and impact brand awareness with key enterprise buyers. • Ensure that the team is developing differentiated messaging, positioning, and value propositions for partner and consumer-facing Marketing Analytics products/solutions • Lead product launches, set competitive positioning, manage marketing support for the Improvado’s product lines • Drive core product marketing deliverables, including positioning, core messaging, naming, sales tools and collateral, case studies, and sales and partner enablement, enabling sales teams to win deals. • Create thought leadership content pieces by researching relevant topics for particular personas, topics from Marketing Analytics and ETL space. • Strive to continuously deliver industry, market and product insights and vision to support product roadmap/positioning, campaign development and other relevant areas, and company growth. • Own our competitive landscape, including enabling our sales and marketing teams and owning the creation and maintenance of battlecards (updating, creating, and training teams on them) • Create and maintain sales collateral and enablement that speaks to our core value proposition • Take on launches for Core capabilities and features, including our paid services • Develop & repurpose thought leadership stories to support our partner team & other GTM leads

🎯 Requirements

• 7+ years of product marketing experience for a B2B SaaS organization that targets a primarily enterprise customer base. • 5+ years of experience in MarTech/AdTech and Marketing Analytics Space • A people-focused leader with a proven ability to build creative, collaborative teams; develop people; and link performance to overall business objectives • Proven experience launching new products and growing to a mature business • Track record of delivering impactful sales enablement content and programs • Experience creating and evolving world-class competitive intelligence programs • Proven ability to lead teams driving product marketing including positioning and messaging development and different content types for different audiences and channels • Ability to lead by example, motivate and mentor teams with strong executive presentation skills • Experience in managing large product roll-outs to existing customers and partners and in existing and new markets • Strong internal customer focus with desire to learn all aspects of the business • High level of discipline, attention to detail, and ability to meet deadlines in a fast-paced environment while still maintaining a high-level of accuracy • Strong written and verbal communication and interpersonal skills • Team-player and positive attitude, eager to do more and help out, views challenging situations as opportunities • Self-motivated, proactive, and able to work with minimal supervision.

🏖️ Benefits

• Flexible work arrangements • Professional development opportunities