Head of Product Marketing

🕒 March 27

🇺🇸 United States – Remote

💵 $240k - $320k / year

⏰ Full Time

🔴 Lead

🎁 Product Marketing

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Filevine

WebsiteLinkedInAll Job Openings

201 - 500 employees

☁️ SaaS

🤖 Artificial Intelligence

💰 $108M Series D on 2022-04

SaaS • Legal • Artificial Intelligence

Filevine is a comprehensive legal technology platform that offers a wide range of services tailored to law firms and legal practitioners. The platform provides solutions for case management, document management, and contract management, as well as lead management and business analytics. Utilizing advanced AI technologies, Filevine enhances the legal workflow with tools such as DemandsAI, ImmigrationAI, and FilevineAI to automate tasks and improve productivity. It integrates seamlessly with popular tools like QuickBooks and Gmail, ensuring a complete legal tech stack. Filevine also offers eSignature capabilities, time and billing features, and a client portal to facilitate communication. The platform is utilized by various types of law practices, including personal injury, family law, mass torts, and more, and is recognized for its robust security standards and compliance certifications such as SOC 2 Type II and HIPAA.

📋 Description

• Own the product and industry substance of all marketing content—including press releases, website copy, white papers, thought leadership pieces, and event session structures—ensuring accuracy, audience-appropriateness, and strategic alignment. This includes writing first drafts and partnering with marketing to refine final deliverables. • Maintain and update Filevine's ideal customer profile (ICP) and core product information, ensuring all go-to-market teams are working from a consistent, current foundation. • Collect screenshots, demo recordings, and visual assets for new products and features to support launch readiness and ongoing sales enablement. • Attend 8–10 high-profile industry events annually as Filevine's on-the-ground subject matter expert, representing both product and industry expertise to customers, prospects, and industry influencers. • Participate in podcasts, media interviews, and speaking engagements to articulate the value of Filevine's product to legal professionals and broader industry audiences. • Develop and maintain a thought leadership presence on social media, building a personal brand that reflects Filevine's expertise and perspective in the legal technology space. • Conduct customer interviews to surface insights on use cases, buying motivations, and product value—activating findings across product, sales, and marketing teams. • Collect and synthesize post-launch feedback from customers and internal teams to inform future product iterations and refine messaging. • Set up and manage beta test programs for new products and features, coordinating participant recruitment, communications, and feedback collection across internal and external stakeholders. • Advise product managers on use case validation throughout the Software Development Life Cycle, providing market and customer perspective to inform product decisions. • Build and own Filevine's customer reference program—identifying, cultivating, and managing a library of referenceable customers that sales, marketing, and product teams can leverage. • Advise sales engineering on demo talk tracks and messaging, ensuring that how the product is presented in the field reflects its true value and differentiators. • Collaborate with marketing to develop go-to-market plans for new product launches and feature releases, ensuring that positioning, messaging, and distribution are grounded in deep product and customer knowledge. • Serve as an internal resource for product and industry knowledge, reducing executive dependency on individual leaders for content approvals and customer reference requests.

🎯 Requirements

• JD strongly preferred. If you are applying and don’t have a JD, we will want to see deep knowledge of the legal industry, including how legal professionals—work, think, and make purchasing decisions. • Demonstrated ability to write clearly and compellingly about complex products and industries; this role requires strong original writing skills, not just editing. • Proven ability to represent a company credibly at industry events, in media appearances, and through social media thought leadership. • Strong cross-functional collaboration skills with the ability to work effectively across product, sales, marketing, and customer success. • Experience conducting or participating in customer research, beta programs, or case study development. • Comfortable advising sales and engineering teams on messaging, demos, and talk tracks. • Outstanding written and verbal communication skills; able to adapt content for varied audiences from legal practitioners to executive buyers.

🏖️ Benefits

• Medical, Dental, & Vision Insurance (for full-time employees) • Competitive & Fair Pay • Maternity & paternity leave (for full-time employees) • Short & long-term disability • Opportunity to learn from a dedicated leadership team • Top-of-the-line company swag