Vice President of Product Marketing

🕒 March 19

🇺🇸 United States – Remote

💵 $241.2k - $313.6k / year

⏰ Full Time

🔴 Lead

🎁 Product Marketing

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Workiva

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2008

☁️ SaaS

💸 Finance

📋 Compliance

SaaS • Finance • Compliance

Workiva is a cloud-based, AI-powered platform that unifies financial reporting, risk and compliance management, and sustainability reporting. It enables teams to connect data across systems, collaborate in real time, automate reporting (including XBRL tagging), and maintain auditability and traceability for regulated disclosures and assurance processes. Workiva serves large enterprises and finance, legal, audit, and sustainability teams to accelerate reporting, improve accuracy, and reduce risk.

📋 Description

• Define and communicate Workiva’s differentiated value proposition across our platform, products, and solutions • Lead the storytelling around how Workiva AI is transforming how finance, sustainability, and GRC leaders operate • Craft compelling positioning and messaging that resonates with enterprise buyers and clearly differentiates Workiva in competitive markets • Lead, inspire, and develop a global team of 20–25 product marketing professionals • Build a culture of strategic thinking, collaboration, and high performance • Arm the global sales organization with the insights, messaging, and tools needed to build pipeline and close deals • Collaborate with demand generation, brand, content, and field marketing to ensure Workiva’s product story reaches and resonates with the right audiences

🎯 Requirements

• 15+ years of product marketing experience, including significant leadership roles in large-scale enterprise SaaS companies • A proven track record of leading and scaling high-performing product marketing teams (20+ people) and a passion for building and developing talent • Deep expertise in enterprise B2B go-to-market strategy, positioning, and messaging • Experience translating complex technology and platform innovation into compelling customer value • Strong partnership skills across product management, marketing, and sales leadership • Demonstrated success driving sales enablement and revenue impact • Exceptional communication and storytelling skills

🏖️ Benefits

• A discretionary bonus typically paid annually • Restricted Stock Units granted at time of hire • 401(k) match and comprehensive employee benefits package