Director, GTM Marketing – Measurement

Job not on LinkedIn

🕒 March 12

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Logo of InMarket

InMarket

201 - 500 employees

Founded 2010

Advertising • Marketing • Analytics

InMarket is a real-time marketing and measurement platform that connects brands and consumers in meaningful ways. The company specializes in driving growth and optimizing ad spend through its industry-leading platform, which closes the gap between consumer intent and real-world commerce. By leveraging advanced analytics and real-time data, InMarket helps brands create impactful advertising strategies that measure real-world outcomes such as visits and sales lift. With a focus on effectiveness and privacy, InMarket partners with major platforms like Reddit to enhance advertising campaign measurement and attribution.

📋 Description

• Own the End-to-End GTM Marketing Strategy for Measurement • Partner Deeply with the GM and Sales Leadership • Lead Product Marketing and Commercialization • Orchestrate Cross-Functional Marketing Execution • Drive Pipeline and Performance Accountability • Elevate Market Position and Thought Leadership

🎯 Requirements

• 12+ years of experience in GTM leadership, Product Marketing, or business-line marketing • Proven track record owning marketing for a revenue-generating business or division • Experience partnering directly with GMs and Sales leaders • Strong background in measurement, ad tech, martech, SaaS, or data-driven B2B environments • Demonstrated success driving pipeline growth and commercialization impact • Experience operating in a matrixed organization • Strong executive presence and cross-functional leadership skills

🏖️ Benefits

• Competitive salary, stock options, flexible vacation • Medical, dental and Flexible Spending Account (FSA) • Company Matched 401(k) • Unlimited PTO (within reason) • Talented co-workers and management • Agile Development Program (For continued learning/professional development) • Paid Parental Leave

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