Director, Product Marketing

🕒 April 21

🇺🇸 United States – Remote

💵 $119.1k - $221.1k / year

⏰ Full Time

🔴 Lead

🎁 Product Marketing

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Nielsen

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1923

📱 Media

💰 Post-IPO Debt on 2023-02

Media • Data Analytics • Marketing

Nielsen is a global measurement and data analytics company that provides audience measurement and media metrics solutions across various platforms. They offer cross-media measurement services spanning TV, digital, streaming, and audio for more precise media planning and marketing optimization. Nielsen's flagship product, Nielsen ONE, integrates these services to deliver a comprehensive view of audience habits and preferences. Additionally, they offer insights and tools for understanding consumer behavior and optimizing marketing strategies, backed by a robust data infrastructure including big data and panel methodologies. Nielsen also champions diversity and inclusion, emphasizing a culture supported by a diverse workforce and numerous business resource groups.

📋 Description

• Define and lead the end-to-end go-to-market strategy for Nielsen’s analytics portfolio • Align product roadmaps with market demands to drive adoption, retention, and revenue growth • Partner deeply with Product and Engineering teams to translate complex, legacy technical architectures into streamlined, benefit-oriented value propositions • Collaborate with Sales and Product leadership to ensure organizational alignment • Develop high-impact toolkits and training programs that enable Sales to navigate complex technical conversations with confidence • Serve as the "voice of the market" within the organization • Partner with other teams to conduct deep competitive analysis and customer research to identify white spaces and influence long-term product innovation • Manage the product marketing budget and resource allocation • Establish and monitor KPIs to measure the impact of the team's initiatives on the sales pipeline, product adoption, and market share • Lead integrated efforts with Demand Gen, Content, and PR to ensure the Analytics story is told consistently and effectively across all global channels • Lead, recruit, and develop a world-class team of Product Marketers • Foster a culture of excellence, providing the coaching and resources necessary for the team to execute complex GTM strategies effectively.

🎯 Requirements

• 12+ years of experience in Product Marketing, with a significant portion dedicated to large-scale B2B, data analytics, or media technology • 6+ years of people management experience, with a proven track record of managing other managers and building diverse, high-performing teams • Demonstrated success in leading teams through the process of simplifying complex technical products or legacy systems for a commercial audience • Able to translate complex products into clear value propositions with customer in mind • Exceptional ability to influence senior stakeholders and craft compelling narratives that drive organizational change • High level of comfort navigating technical environments, including API-driven architectures and cloud-based, with the ability to coach others on technical storytelling • Ability to look beyond immediate product features to shape the long-term category-level positioning of Nielsen’s analytics suite • Bachelor’s degree in Marketing, Business, or a related field; MBA or advanced degree preferred.

🏖️ Benefits

• comprehensive health and wellness plans • a 401(k) with a Nielsen company match • generous paid time off • company-provided vehicle • discretionary incentive/bonus eligibility