Director of Product Marketing

Job not on LinkedIn

🕒 April 6

🇺🇸 United States – Remote

💵 $165k - $195k / year

⏰ Full Time

🔴 Lead

🎁 Product Marketing

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Tonkean

WebsiteLinkedInAll Job Openings

51 - 200 employees

🏢 Enterprise

☁️ SaaS

💰 $50M Series B on 2021-06

AI • Enterprise • SaaS

Tonkean is a company that offers AI-powered enterprise intake and process orchestration solutions, aiming to maximize adoption, efficiency, and compliance across various business functions such as procurement and legal. It provides tools for automating workflows and processes without the need for coding, streamlining operations by integrating with existing tech stacks, and optimizing processes using AI and orchestration technologies. Tonkean's platform includes features like AI-driven request handling, no-code process building, and personalized intake experiences to enhance operational efficiency and reduce manual workloads for enterprises.

📋 Description

• Own positioning and messaging across Tonkean’s platform and products, ensuring clarity, consistency, and differentiation • Translate product capabilities into compelling, sales-ready narratives that drive pipeline and revenue • Build and maintain core GTM assets: pitch decks, one-pagers, battlecards, demos, and use case frameworks • Lead competitive positioning and enablement against key players • Partner with sales and solutions teams to improve win rates and strengthen deal execution • Develop and execute GTM strategies for product launches and major feature releases • Establish a consistent feedback loop from customers, prospects, and deals to inform messaging and product direction • Work closely with product to help shape how capabilities are framed, packaged, and brought to market • Drive alignment across marketing, product, and sales to eliminate conflicting narratives and improve execution • Support demand generation with clear messaging and insights that improve campaign performance • Partner with analysts, customers, and the market to strengthen Tonkean’s category position

🎯 Requirements

• 7+ years of experience in product marketing or a related role within a high-growth B2B SaaS company • Experience selling into complex enterprise environments (procurement, legal, finance, IT) • Proven ability to create clear, differentiated positioning for complex products • Track record of influencing cross-functional teams and driving alignment across product, sales, and marketing • Experience improving sales effectiveness and contributing to revenue outcomes—not just producing assets • Strong strategic thinking combined with a willingness to execute hands-on • Excellent communication and storytelling skills, with the ability to simplify complex concepts • Experience storyboarding and building product demos that clearly communicate value and differentiate in competitive deals • Ability to translate messaging into compelling demo flows that align with how buyers evaluate solutions • Strong understanding of how demos are used in enterprise sales cycles and how to optimize them for impact • Experience with design and prototyping tools (e.g., Figma or similar) to create high-quality visuals, demo environments, and storytelling assets • Ability to independently create or iterate on demo assets, mockups, and product narratives without relying entirely on design resources • Analytical mindset with the ability to translate market and customer insights into action • High ownership mentality and ability to operate in fast-paced, evolving environments • Experience working with analysts, agencies, and external partners

🏖️ Benefits

• Competitive compensation & equity package • Virtual social events, and annual company offsite • 401k, Medical, dental, and vision insurance • Tonkean provides each employee with a MacBook Pro and a one-time work from home setup stipend of $1000(USD) upon commencing employment to purchase desk, chair and other work from home tools.