Product Marketing Specialist

April 19, 2024

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Logo of Supermove

Supermove

Supermove is a provider of comprehensive software solutions specifically designed for moving and storage companies. Their platform integrates various business operations such as CRM, dispatch, scheduling, accounting, and reporting into a unified system, allowing companies to automate day-to-day tasks and improve operational efficiency. Supermove's applications, including mobile and office apps, help moving businesses streamline workflows, enhance customer communication, and manage resources like crews and trucks effectively. Key features of the software include digital bills of lading, real-time scheduling updates, payment processing, and detailed reporting for business owners, enabling them to make informed decisions and increase profitability.

πŸ“‹ Description

β€’ Understand and support our GTM teams; train them on the problems we solve for our customers β€’ Create compelling and persuasive product marketing collateral, including sales enablement materials, product pages, presentations, and customer stories β€’ Support the development and execution of go-to-market plans for new product launches and expansion into new use cases β€’ Lead customer research, synthesize insights, and develop deep expertise in target customer segments, verticals, personas, and use cases β€’ Analyze market trends, competitive landscape, and customer feedback to identify opportunities for product optimization and new growth initiatives β€’ Work with Marketing to ensure consistent messaging across channels and talk tracks for events and speaking opportunities β€’ Collaborate with cross-functional teams including Product, Sales, Customer Experience, and Marketing to gather product information, conduct market research, and refine messaging and positioning. β€’ Measure and analyze the effectiveness of product marketing initiatives, track key performance indicators, and provide actionable insights and recommendations for continuous improvement.

🎯 Requirements

β€’ 1-3 years in a product marketing, sales enablement, or customer success role for a software or transportation company. β€’ Experience managing cross-functional projects is essential β€’ Bonus points if you’ve worked in the moving industry.

πŸ–οΈ Benefits

β€’ Large amount of ownership within the first 3 months of joining. β€’ Be a part of a fast-growing marketing team with lots of opportunity to grow your career. β€’ Many problems to solve. Our customers' daily operations include hundreds of problems that we could solve. β€’ Being able to lead the market with the best content and resources for the industry.

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