Paid Search Manager – Google, Bing

🕒 May 23

🌽 Illinois, North Dakota, +1 more states – Remote

🌽 Illinois – Remote 🌾 North Dakota – Remote 🤠 Texas – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

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Swanson Health

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1969

🧘 Wellness

🛒 Retail

Wellness • Retail

Swanson Health is a company that offers a variety of health and wellness products. They have partnered with iHerb to provide global access to their products, allowing customers to purchase Swanson items as well as thousands of other options in different languages and currencies. Swanson Health focuses on supporting wellness journeys by providing great products, fast shipping, and excellent deals. They are also open to international distribution through authorized partners.

📋 Description

• Own end-to-end strategy, execution, performance and reporting of Google and Bing campaigns (Search, Shopping, Pmax, YouTube where applicable). • Scale brand and non-brand programs efficiently with focus on customer acquisition and retention. • Develop, monitor, and optimize campaigns with precision — from keyword strategy and ad copy testing to bid management and budget pacing. • Partner with internal analytics and finance teams to forecast, measure, and report on key KPIs (ROAS, CAC, AOV, LTV, Margin). • Identify and execute new growth opportunities, that will drive incremental value. • Manage day-to-day performance dashboards and deliver clear insights and recommendations to leadership. • Work cross-functionally with media, creative, and site teams to ensure alignment between audiences, quality traffic, conversion, and merchandising strategy. • Maintain a test-learn-apply mindset, pushing boundaries to find efficiencies and sustainable growth levers. • Maintain a positive and professional working relationship with peers, management, and support resources, with a constant commitment to teamwork and exemplary customer service. • Conducts self in the presence of customers and community so as to present a professional image of SHP.

🎯 Requirements

• 5+ years of hands-on paid search experience in eCommerce or DTC. • Proven track record of scaling customer acquisition vs demand capture campaigns efficiently and profitably. • Deep understanding of Google Ads, Microsoft Ads, Shopping, PMax, and feed management tools. • Experience managing $1M+ paid search monthly budgets with measurable business impact. • Advanced Excel / Google Sheets skills — comfortable with pivot tables, formulas, and performance modeling. • Highly analytical mindset; obsessed with numbers leading to actionable insights, performance metrics, and continuous optimization. • Deep experience with analytics tools like GA4 or Amplitude. • Strong ability to translate data into insights and actionable recommendations. • Experience working in-house for large brands or with major agencies — both are strong pluses. • Self-starter with a bias for action, curiosity, and continuous improvement. • Strongly Preferred: DTC e-com subscription business experience • Vitamins, supplements, wellness, skincare, or health-focused brands • High-SKU ecommerce environments • Shopify-based ecom businesses • Google Ads Certification

🏖️ Benefits

• Fitness Center Reimbursement • Product Discounts