Demand Generation Manager

🕒 May 23

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Curana Health

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🤝 B2B

⚕️ Healthcare Insurance

B2B • Healthcare Insurance

Curana Health is a healthcare provider focused on senior primary care and on-site clinical services in skilled nursing and senior living communities. The company partners with operators, payors, and Medicare Advantage plans to implement value-based care models, offering physician-led care teams, medical director services, care coordination (including RPM and APCM), behavioral health, and palliative care. Curana emphasizes reducing hospital readmissions, falls, and polypharmacy while improving resident satisfaction through integrated, community-based care supported by technology and payor partnerships.

📋 Description

• Own paid digital campaigns across LinkedIn, programmatic channels, and industry publications • Build and run targeted campaigns focused on high-value accounts (ABM) • Set up and manage systems to track and report on paid marketing performance • Manage relationships with marketing and advertising partners to ensure campaigns run effectively • Build and grow a social influencer program, including healthcare providers and caregiver content creators • Track and report on key demand generation metrics (leads, engagement, pipeline impact) on a regular basis • Coordinate speaker submissions and participation for industry conferences • Partner with Business Development to ensure leads are routed, scored, and followed up effectively • Create clear monthly and quarterly reports for marketing and executive leadership

🎯 Requirements

• Bachelor's degree in Marketing, Business, Communications, or related field (or equivalent experience) • 5–8 years of experience in demand generation, growth marketing, or B2B marketing within healthcare or another relevant regulated industry is required • Hands-on experience running paid digital campaigns (LinkedIn, programmatic, paid search) • Experience executing targeted marketing campaigns for specific accounts or customer segments • Experience building or scaling content programs, including SEO (bonus if familiar with AI-driven or evolving search strategies) • Comfortable using AI tools for content, research, and insights, while knowing when human judgment is needed • Experience managing marketing or media partnerships with a focus on measurable results • Highly organized and able to manage multiple projects at once • Self-starter who thrives in an autonomous environment • Ability to travel occasionally (up to 15%) for partnership activations and team meetings

🏖️ Benefits

• Health insurance • Paid time off