Google Ads Media Buyer – Growth Strategist

🔥 0 minutes ago

🇷🇸 Serbia – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 25%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Sweat Pants Agency

WebsiteLinkedInAll Job Openings

11 - 50 employees

📣 Marketing

🤝 B2B

🛍️ eCommerce

Marketing • B2B • eCommerce

Sweat Pants Agency is a growth-focused digital marketing agency known for being the driving force behind several high-growth companies. They specialize in delivering fast and effective marketing results for a diverse range of businesses, from startups to Fortune 500 companies. Sweat Pants Agency offers a comprehensive suite of marketing services including Meta, Google, LinkedIn, and TikTok advertising, as well as email and SMS marketing. They emphasize transparency, client partnership, and adaptability to client brand voices, providing tailor-made marketing strategies that lead to significant company growth.

📋 Description

• Own a set of DTC and eCommerce accounts as strategist, buyer, and direct client point of contact • Manage monthly budgets from $5k to well into six figures • Present results, plans, and reasoning directly to clients • Audit campaign and ad group structure, keywords, search terms, negatives, bidding, impression share, feed health, landing pages, audiences, and conversion tracking • Create Loom walkthroughs of account audits • Manage brand and non-brand campaigns as separate businesses • Analyze and optimize PMax for incremental CAC while separating branded volume • Audit Google automation, including auto-applied recommendations, assets, and sitelinks • Own Merchant Center hygiene, product titles, disapprovals, promotions, and feed impact on Shopping and PMax • Own tracking across GA4, GTM, Shopify goal imports, Google Ads tags, enhanced conversions, and offline conversion imports • Diagnose and resolve bottlenecks involving creative, offers, AOV, landing pages, checkout, and tracking • Build and ship landing pages, scripts, and reporting using AI tools • Communicate directly with clients and defend strategic decisions • Optimize toward NC-CPA and NC-ROAS using attribution analysis and geo holdouts

🎯 Requirements

• Hands-on Google Ads experience with meaningful spend on DTC and eCommerce accounts • Demonstrable results involving CPA, ROAS, revenue, and changes made to achieve them • Specific experience with Shopping and PMax, not only Search • Fluency across Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, and GTM • AI-native; already using Claude or equivalent as a working tool • Ability to build and ship a landing page using Claude or equivalent • Native or near-native English communication skills • Ability to explain ideas clearly, sell ideas, push back with clients, and raise problems proactively • Ability to work US Eastern business hours for client calls • Willingness to test attribution and challenge reported numbers • Bing experience is a nice to have • Experience building or operating a Shopify store, or running Meta at spend, is a bonus

🏖️ Benefits

• Remote work with the ability to live anywhere worldwide • Flexible schedule; no time clock • Trust and autonomy from day one • Fast feedback • Opportunity to work on real brands with real budgets • Opportunity to grow into senior strategy and take on more responsibility