Founding Head of Growth

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Swoop

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2025

🍽️ Food & Beverage

🏪 Marketplace

📦 Logistics

Food & Beverage • Marketplace • Logistics

Swoop is a same-day food delivery app built for Nigerian cities, currently operating across neighbourhoods in Lagos including Yaba, Surulere, and Gbagada (Ikeja launching soon). It connects customers with local restaurants, offers transparent upfront fees, real-time order tracking, and human customer support. Swoop also provides onboarding for merchant partners and rider delivery partners, with plans to add groceries, pharmacy, and other on-demand items in the future.

📋 Description

• Build and execute go-to-market and expansion marketing strategy for Nigeria and new African markets. • Refine target customer segments, positioning, channel mix, and launch phases by city. • Deliver weekly synthesized insights on customer behavior, pricing psychology, and channel efficacy. • Craft messaging frameworks, brand voice guidelines, and campaign narratives. • Partner with top restaurants to co-market Swoop’s benefits, onboarding incentives, and category leadership. • Build partner campaigns and onboarding assets that scale restaurant acquisition. • Scale customer acquisition across digital (social, search, creator partnerships), field marketing, promotions, referrals, and experiential activations. • Design and run high-velocity campaigns: food creator partnerships, ambassador networks, flash delivery events, and boundary-pushing launch activations. • Own app install funnels, attribution, CAC, and channel ROAS. • Build and operate referral, loyalty, CRM, and lifecycle marketing systems (WhatsApp, push, email). • Own and manage monthly marketing budget, forecasts, and profitability contribution. • Track CAC, orders, GMV uplift, retention, activation, and channel performance. • Drive KPI improvements across order volume, active users, retention, referral contribution, and conversion. • Hire and lead a lean, high-performing marketing team spanning content, performance marketing, field activations, partnerships, and brand/PR. • Build expansion playbooks for future verticals (groceries, parcels, transport, payments). • Coach marketers to scale into multi-vertical product adoption as the super-app expands.

🎯 Requirements

• 4+ years leading growth or marketing at a B2C food delivery or e-commerce platform. This is a hard requirement. • Has marketed a B2C product with 100K+ monthly active users. • Majority B2C background with B2C work in the last 5 years. No predominantly B2B profiles. • Strong analytical skills with a track record of data-driven decision-making (CAC, retention, LTV, channel ROAS). • Strong English proficiency: fluent working and communication. • Experience at leading food delivery or e-commerce platforms strongly preferred: Swiggy, Zomato, Zepto, Blinkit, or similar.

🏖️ Benefits

• Equity: Guaranteed equity in Swoop’s global entity. • Bonus: Execution-linked performance bonus pool tied to launch KPIs and growth milestones (5–20%). • Fully accommodated work travel: For candidates wanting to relocate to Lagos, visa, travel, accommodation, and meals are completely covered. • Impact: Founding ownership in scaling a funded super-app across Africa.