Head of Marketing

🕒 April 10

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Sword Health

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2015

⚕️ Healthcare Insurance

🤖 Artificial Intelligence

🧘 Wellness

Healthcare Insurance • Artificial Intelligence • Wellness

Sword Health is a digital health company that combines artificial intelligence with clinical expertise to provide world-class care for muscle, joint, and pelvic health conditions. By offering digital physical therapy and AI-driven care, Sword helps individuals recover from physical ailments from the comfort of their own home, avoiding surgeries and reducing the need for medications. The company provides employers, health plans, and individuals with personalized treatment plans that are cost-effective and have proven outcomes in pain reduction and improved productivity. Sword Health is dedicated to expanding access to high-quality care and ensuring health equity across global communities.

📋 Description

• Design and execute multi-channel acquisition strategies across digital, email, direct mail, partnerships, and other channels. • Apply performance marketing rigor to all campaigns, setting clear targets, measuring incrementality, and optimizing based on CAC, LTV, and payback periods. • Build and manage email and direct mail programs that drive initial sign-ups and early engagement. • Develop creative testing roadmaps to continuously improve conversion rates across the funnel. • Balance brand building with performance-driven tactics to achieve both short-term and long-term growth goals. • Own the end-to-end member journey from onboarding through long-term engagement and retention. • Build sophisticated lifecycle marketing programs including welcome sequences, nurture campaigns, re-engagement flows, and winback strategies. • Segment members based on life stage, behavior, risk, and engagement levels to deliver personalized, timely communications. • Partner with the product team to align marketing touchpoints with in-product experiences and clinical milestones across member journey. • Design and execute campaigns that drive sustained behavior change and meaningful clinical outcomes. • Measure and optimize key retention metrics including activation rates, engagement and LTV. • Lead creative strategy and execution across all marketing touchpoints including web, email, direct mail, social, video, and member-facing collateral. • Write a compelling copy that resonates with women across diverse life stages and health journeys. • Work with designers and agencies to produce high-quality creative assets that reflect Bloom's voice — warm, credible, and empowering — while maintaining hands-on involvement in the work. • Develop and maintain Bloom's brand guidelines, voice and tone standards, and visual identity. • Stay current on women's health marketing trends, consumer insights, and creative best practices. • Build and mentor a small, high-performing marketing team as Bloom scales, enabled to work at scale with AI tools. • Partner closely with product, clinical, operations, and executive leadership. • Translate business goals into growth strategies and communicate progress to stakeholders. • Manage external vendors, agencies, and contractors to extend team capabilities.

🎯 Requirements

• 8–10 years of marketing experience with at least 4 years in leadership roles, ideally in digital health, women's health, wellness, or consumer health products. • Proven track record building marketing functions from early stage through scale, including 0-to-1 product launches. • Deep expertise in product marketing with ability to craft differentiated positioning and messaging for consumer audiences. • Strong performance marketing background with demonstrated ability to drive measurable outcomes across acquisition, activation, and retention. • Hands-on experience with email marketing platforms and direct mail campaigns, including segmentation, automation, and optimization. • Expert-level copywriting skills with a portfolio demonstrating range across different formats, audiences, and channels. • Strong creative sensibility with the ability to direct and evaluate design work, even if not a designer yourself. • Metrics-driven mindset with fluency in marketing analytics, A/B testing, cohort analysis, and ROI measurement. • Scrappy, hands-on operator who is comfortable executing work directly rather than only delegating. • Excellent communication skills with ability to influence cross-functional partners and present to executive audiences.