Director, Strategic Planning

🕒 May 14

🔔 Pennsylvania – Remote

🔔 Pennsylvania – Remote

⏰ Full Time

🔴 Lead

💸 Financial Planning and Analysis (FP&A)

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Synchrony Group, LLC

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2007

Marketing • Healthcare • Communications

Synchrony Group, LLC is an independently owned group of companies specializing in scientific and medical communications as well as marketing communications. They align science and strategy to create meaningful messaging, providing a range of services including strategic communications planning and branded disease state marketing campaigns. Their focus is on integrating scientific depth with strategic planning to transform therapeutic landscapes, while fostering collaboration with industry standards to produce effective results.

📋 Description

• Serve as the lead strategic partner on assigned client accounts, guiding positioning, messaging, and brand expression • Lead the development of brand strategy across the product lifecycle, from early positioning through launch and ongoing management • Partner closely with Account, Creative, and Medical teams to ensure strategic alignment and excellence in execution • Translate scientific and market insights into clear, motivating and actionable brand platforms and campaign strategies • Collaborate on and shape briefs that enable strong, effective creative work • Craft differentiated brand narratives that align with client objectives and resonate with target audiences, including HCPs, patients, and consumers • Act as a trusted strategic advisor to clients across product launches, brand evolutions, and market-shaping initiatives • Drive insight generation through market research, translating findings into actionable strategies across messages, channels and deliverables • Collaborate with cross-functional leaders to establish pre-kickoff project plans and strategic guardrails • Develop and apply brand planning tools and approaches, including positioning workshops, journey mapping, segmentation, insights mining, and competitive assessments • Contribute to business development efforts, including pitches and proposals, as needed • Proactively identify opportunities for brand growth and differentiation • Foster strong client partnerships to mitigate issues and identify new business opportunities • Mentor and grow strategic talent as the function expands • Establish and evolve best practices, frameworks, and processes for brand planning • Represent the agency with professionalism and sound judgment • Actively contribute to a positive, collaborative work culture

🎯 Requirements

• Bachelor's degree required in Business Administration, Marketing, Management, or a related field • 7+ years of healthcare advertising or communications experience, with deep expertise in brand strategy and planning, leading AOR HCP and patient/consumer accounts • Proven experience leading strategy for pharmaceutical brands across the product lifecycle (pre-launch experience strongly preferred)

🏖️ Benefits

• Competitive salaries • Generous paid time off • Excellent health insurance • Family leave • 401(k) plan with employer matching