Field Marketing Manager – APAC

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Synthesia

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2017

🤖 Artificial Intelligence

☁️ SaaS

🤝 B2B

🔥 Funding within the last year

💰 $200M Series E - Synthesia on 2025-10

Artificial Intelligence • SaaS • B2B

<Synthesia> Synthesia is a SaaS AI video platform that enables businesses to create studio-quality videos without cameras, microphones, actors, or studios by using AI avatars and synthetic voiceovers. The platform supports 160+ languages, one-click translation/localization, an AI screen recorder, brand management, collaboration and analytics, and enterprise-grade security (SOC 2 Type II, GDPR). It’s marketed primarily to teams and enterprises for training, sales enablement, marketing, knowledge management and internal communications, helping companies scale video production while reducing time and cost.

📋 Description

• Own the end-to-end APAC field marketing strategy and execution plan, aligned to regional pipeline and revenue targets • Work closely with the APAC sales team and forge strong communication and processes between marketing and revenue teams • Identify, plan, and execute a mix of regional marketing initiatives including executive roundtables, VIP dinners, trade shows, owned events, partner activations, webinars, and targeted account-based campaigns • Develop localised messaging and content in partnership with the sales team, ensuring campaigns resonate with APAC buyers across key sub-regions • Continuously measure, manage, and appropriately adjust campaign effectiveness: lead generation performance, lead conversion ratios, and sales cycle conversions — tracking both sourced and influenced pipeline in partnership with Marketing Ops • Expand and adapt strategy based on learnings and analysis of sales and marketing data — both internally collected and available industry standards • Increase Synthesia's visibility and credibility across APAC through strategic event selection, thought leadership activations, and local storytelling • Build relationships with local agencies, venues, key industry communities, partner organisations, and associations across the region • Travel across the APAC region to attend and organise events. It's essential that you're open and willing to travel as and when required

🎯 Requirements

• 3–5+ years of B2B field marketing experience, ideally in SaaS or high-growth tech • Proven track record of driving measurable pipeline and revenue through field marketing or demand generation programs • Deep knowledge of the APAC market — key verticals, events landscape, and buyer behaviour across sub-regions • Experience running integrated, multi-touch campaigns across online and offline channels • Strong background partnering directly with Sales and Revenue teams, including enabling sales teams across multiple sub-regions • Experience with pipeline attribution and reporting, including sourced vs influenced pipeline tracking • Established regional network across APAC; based in the region with hands-on local market experience • Fluent English — required; additional APAC language skills (Mandarin, Japanese, Bahasa, Korean) are a strong advantage.

🏖️ Benefits

• Candidates may not re-apply to the same role within 6 months if not presented with an offer.