Marketing Manager

Job not on LinkedIn

🕒 April 1

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Logo of TalkingPoints

TalkingPoints

11 - 50 employees

Founded 2015

📚 Education

🤝 Non-profit

🤝 B2B

Education • Non-profit • B2B

TalkingPoints is a non-profit organization focused on enhancing student performance through effective school-family communication. Their platform provides tools and strategies to boost family engagement, particularly in K-12 settings, and addresses language barriers with translation services in over 150 languages. By leveraging data-informed practices, TalkingPoints aids schools and districts in improving student attendance, course proficiency, and overall academic outcomes, with notable success in underserved communities.

📋 Description

• Lead Content & Editorial Calendar: Own the planning and execution of our blog and content calendar, including writing and editing multiple posts per month • Customer and brand Storytelling: Lead customer interviews and develop compelling success stories, case studies, and testimonials as well as storytelling around the future direction of the organization • Drive Marketing Campaign Content: Write and develop content for marketing emails, newsletters, and campaigns that support engagement and growth • Own and Execute Social Media Strategy: Plan, create, and manage content across LinkedIn, Facebook, X, and other platforms—continuously testing and improving performance • Support and Execute Events: Plan and support logistics for national conferences and events, ensuring strong brand presence and follow-up • Contribute to Marketing Strategy: Bring ideas and insights to improve messaging, campaigns, and channel performance • Manage Tools & Workflows: Work within platforms like HubSpot, Customer.io, and others to execute and optimize marketing efforts • Collaborate Cross-Functionally: Partner with marketing, product, sales, and partner success teams to align messaging and surface impactful stories

🎯 Requirements

• 6+ years of experience in marketing, communications, or a related field • Experience in education and/or edtech (required) • Strong writing and editing skills, with the ability to craft compelling content across formats and audiences • Experience owning or significantly contributing to marketing channels (e.g., content, social, email) • Able to manage multiple projects and priorities with strong attention to detail • Self-starter who is comfortable working independently and taking initiative • Tech-savvy and comfortable learning new tools quickly • Experience with tools like HubSpot, Customer.io, Canva, and/or Adobe Creative Suite is a plus • Familiar with AI tools and an interest in using them to improve efficiency and output • Basic design skills or strong visual instincts (preferred) • Experience in or empathy with communities served (e.g., underserved populations, education, immigration, bilingual and/or multicultural environments)

🏖️ Benefits

• Competitive salary • Health insurance • Benefits • Flexible time off • 401K match • Annual professional development benefit • Flexibility to work remotely • Fun, smart, dynamic, motivated team focused on working together to transform family engagement to serve the families who need it most

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