Senior Director, Copy

Job not on LinkedIn

🕒 April 3

🏄 California – Remote

🏄 California – Remote

💵 $168.9k - $200k / year

⏰ Full Time

🟠 Senior

👔 Director

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Team Beachbody

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Home Based Business, with the leading fitness programs available, and the best products to help you meet your goals quickly. Only 8000 reps, so the wave has just begun.

📋 Description

• Lead copy development across the full BODi portfolio and all major consumer touchpoints • Drive copy development across email, CRM, paid media, landing pages, product launch campaigns, PDPs, web, packaging, video, blog/editorial, and additional brand and marketing needs • Elevate the standard of writing across the organization so the work is sharper, more persuasive, more emotionally resonant, and more effective at driving action • Partner with senior creative leadership to help define, refine, and steward the verbal identity of BODi and its sub-brands • Ensure each brand has a clear, distinctive voice while maintaining consistency across the portfolio • Be an expert in direct-to-consumer sales copywriting • Write sharp, effective hooks that stop attention immediately and pull the customer into the message • Lead the content arm of the creative department

🎯 Requirements

• Strong expertise in direct-to-consumer sales copywriting • Bachelor's degree in related field or equivalent experience preferred • 10+ years overall experience with 5–7+ years of copy leadership experience across brand and performance marketing, ideally in a DTC environment • Proven experience writing and directing high-converting copy across email, landing pages, performance marketing assets, product campaigns, and other key sales-driving channels • Experience developing voice and tone systems, messaging frameworks, and verbal guidelines across a portfolio or multi-brand environment • A player-coach mindset • Experience managing writers, freelancers, and cross-functional content contributors • Strong creative judgment and a very high bar for clarity, persuasion, speed, and craft • Ability to work cross-functionally and bring sharp thinking to brand, business, legal, and executive stakeholders

🏖️ Benefits

• annual bonus opportunity • employee stock purchase plan • 401k plan with company match • 12-week Maternity/Paternity Leave paid at 100% • employee perks & discounts • training & career development • generous PTO