Marketing & Lead Generation Specialist

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Logo of Teamswell

Teamswell

11 - 50 employees

Founded 2021

🎯 Recruiter

👥 HR Tech

🤝 B2B

Recruitment • HR Tech • B2B

Teamswell is a nearshoring and talent-placement company that connects US companies with vetted, bilingual professional talent from Latin America. They provide end-to-end hiring services — sourcing, cognitive and language screening, cultural fit assessment, onboarding, payroll, compliance, and HR support — so hires function as full team members working in US time zones. Teamswell places roles across engineering, data & AI, security & IT, product, design, marketing, finance & admin, and customer operations, emphasizing quality, cost savings, and real-time collaboration.

📋 Description

• Research and identify plastic recyclers, manufacturers, distributors, and converters to generate qualified supplier and buyer leads across North America • Build and maintain a consistent pipeline of relevant B2B prospects • Identify key decision-makers and relevant contacts within target companies • Conduct market and company research to identify potential business opportunities and trade partners • Execute targeted email and LinkedIn outreach campaigns to prospective suppliers and buyers • Conduct follow-up campaigns with prospects generated through trade shows and other commercial initiatives • Engage prospects through personalized and professional communication • Qualify prospects based on business needs, potential fit, and commercial opportunities • Schedule introductory meetings between qualified prospects and the commercial team • Build, maintain, and continuously update prospect databases using Zoho CRM and Microsoft Excel • Ensure prospect information, contact details, interactions, and pipeline activity are accurate and up to date • Track outreach activity, follow-ups, meetings, and lead progression throughout the sales funnel • Maintain clean and organized commercial data to support effective sales and procurement activities • Conduct research on the plastics, recycling, manufacturing, and trading industries • Identify market trends, potential suppliers, buyers, competitors, and emerging business opportunities • Gather and organize relevant market intelligence to support business development and commercial decision-making • Research potential trade partners and provide relevant insights to procurement and sales teams • Work closely with procurement traders and sales teams to support lead generation and business development initiatives • Assist with digital marketing and content initiatives as needed • Support the development and execution of commercial outreach campaigns • Provide research, prospect data, and market insights that contribute to broader sales and procurement strategies

🎯 Requirements

• Previous experience in B2B lead generation, business development, sales support, prospecting, or marketing • Experience working with databases and commercial information is highly valued • Exposure to B2B, industrial, manufacturing, plastics, recycling, commodities, or trading environments is a strong advantage • Proficiency with Zoho CRM or similar CRM platforms • Strong Microsoft Excel skills and experience managing and organizing large amounts of data • Experience using LinkedIn and other digital tools for prospect research and lead generation • Familiarity with email outreach and lead-generation platforms • Ability to maintain accurate CRM records and analyze prospect and pipeline information • Excellent written and spoken English, with the ability to communicate professionally with U.S. and international prospects • Highly organized with strong attention to detail • Strong analytical and problem-solving abilities • Ability to manage multiple prospects, follow-ups, and priorities simultaneously • Strong time management and ability to consistently meet deadlines • Adaptable and comfortable working in a remote, fast-paced business development environment

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