Paid Media Director

🔥 2 hours ago

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Ten Adams

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 1985

🏥 Healthcare

📣 Marketing

🤝 B2B

Healthcare • Marketing • B2B

Ten Adams is an independent healthcare brand performance agency that helps health organizations accelerate strategic growth and improve brand impact. The firm offers brand strategy and identity, experience design and development, and performance marketing services focused on digital-first patient experiences and measurable business outcomes. Ten Adams works with hospitals, health systems, specialty clinics and healthcare technology clients on brand turnarounds, digital transformations, and growth engagements.

📋 Description

• Own integrated paid media strategy across all channels, turning client business priorities and budget targets into channel plans, budget allocations and integrated media approaches • Direct strategy across traditional and digital channels in alignment with our Performance Growth Framework (Traffic / Conversion / Friction) • Lead the full media plan lifecycle — negotiation, execution, optimization and reconciliation — across traditional, paid search, paid social, programmatic, CTV/OTT, streaming, native and emerging channels • Partner with Analytics and the VP Performance on measurement — experimentation, testing and the metrics that prove media is working • Feed the Brand Performance Audit with channel-level inputs: how each channel is performing, where spend is hitting saturation or diminishing returns, and where efficiency is starting to slip • Bring AI and automation into the media workflow responsibly and keep us current on emerging platforms and ad-tech relevant to performance-driven media • Serve as the senior paid media voice across Performance, Creative, Product and Client Experience teams to align channel decisions with brand and business objectives • Build trusted client media relationships and present media strategy with executive-level clarity in client and prospect settings • Partner with Analytics on media measurement, attribution and incrementality testing aligned to the unified KPI architecture • Provide regular performance updates to the VP Performance and agency leadership • Lead, coach and develop the paid media team — including performance management and career development • Define operating cadence, workflows and quality standards • Manage vendor partnerships, ad platform relationships and media tool contracts • Oversee media budget management, billing reconciliation and monthly revenue/commission reporting in partnership with Leadership and Finance • Contribute paid media architecture, channel recommendations and investment frameworks to new business proposals and pitch presentations • Identify organic growth opportunities for retained clients through media investment expansion and incrementality-led recommendations

🎯 Requirements

• 10+ years of experience in paid media planning/buying across traditional and digital channels • Demonstrated experience leading and developing media teams across multiple client engagements • Advanced knowledge across all paid media channels — traditional, paid search, paid social, programmatic, CTV/OTT, streaming and emerging tactics • Comfortable with media measurement and attribution, and able to partner with Analytics on testing and performance reporting • Working knowledge of programmatic ecosystems, ad-tech platforms and AI-enabled media capabilities • Experience influencing scoping, pricing and revenue modeling for media engagements • Healthcare marketing experience is strongly preferred.

🏖️ Benefits

• Health insurance • Retirement plans • Paid time off • Flexible work arrangements • Professional development opportunities