Director, Demand & Pipeline Marketing

🕒 May 23

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Tessitura

WebsiteLinkedInAll Job Openings

201 - 500 employees

☁️ SaaS

SaaS • Marketing • Arts

Tessitura is a comprehensive system designed to support arts and cultural organizations. It offers a unified platform that integrates tools for CRM, ticketing and admissions, fundraising, memberships, marketing, and education programs. Tessitura aims to streamline operations and enhance business insights for arts organizations, driving innovation and success. The company provides solutions tailored for museums, theaters, performing arts centers, and more, helping them manage audience development and digital strategies efficiently. Tessitura also emphasizes diversity, equity, accessibility, and inclusion within its operations, promoting a collaborative and inclusive workplace environment.

📋 Description

• Own how Tessitura shows up in the market and translate it into pipeline and growth • Turn GTM strategy into a focused, effective demand system • Define focus, prioritization, and communication in market • Shape how Tessitura creates demand and challenges competitive narratives • Set the direction for pipeline generation using appropriate channels • Design a cohesive, integrated demand engine across campaigns and partnerships • Own pipeline creation for new logos including quality, volume, and conversion • Partner with Revenue Operations to define pipeline measurement and success

🎯 Requirements

• 8-12+ years of experience in B2B demand generation, growth marketing, or pipeline leadership roles • Experience in B2B SaaS or enterprise software • Proven ability to set demand strategy and drive pipeline outcomes, not just execute campaigns • Strong understanding of long sales cycles and complex buying processes • Experience building integrated, multi-channel demand systems • Ability to think in market dynamics, not just marketing channels • Strong grasp of pipeline math, forecasting, and funnel performance • Experience working closely with Sales and Revenue Operations • Ability to make hard prioritization decisions and focus on what drives impact • Strong point of view on what works (and what doesn't) in B2B demand generation • Active use of AI tools to improve performance, insight, and efficiency • Comfort with ambiguity and building from scratch.

🏖️ Benefits

• Various medical, dental, and vision plans • Life and AD&D insurance • Disability insurance • Employee assistance programs • 401(k) retirement plan with employer match • Generous paid time off including vacation and sick leave • 12 weeks of paid parental leave • 7-week sabbatical after seven years of service • Recharge week between Christmas and New Year’s