Digital Marketing Manager

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The Access Group

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

☁️ SaaS

🤝 B2B

👥 HR Tech

SaaS • B2B • HR Tech

The Access Group is a provider of cloud-based, industry-focused business management software and services. It offers modular SaaS solutions — including finance and accounting, HR and payroll, learning and compliance, CRM, ERP, payments and managed IT — tailored to sectors such as charities, education, construction, healthcare, hospitality, recruitment, warehousing and wholesale. The company serves other organisations with integrated, enterprise-grade tools, supported by professional services, customer success and global operations to help customers streamline operations and meet regulatory and sector-specific needs.

📋 Description

• Own the Lightyear website as a product, improving user journeys and landing pages to increase conversion across the buyer journey. • Run conversion rate optimisation (CRO) experiments, including A/B testing, and improve key touchpoints such as chat, forms and campaign landing pages. • Manage and support a Paid Executive and a Web Executive, giving clear direction, feedback and helping them deliver strong results. • Review performance across web, paid and conversion, and turn insights into clear, actionable briefs for the wider team.

🎯 Requirements

• Experience in digital marketing with a strong focus on website performance and conversion. • Experience supporting or mentoring others, or taking ownership of projects and outcomes. • Hands-on experience with search engine optimisation (SEO) and a working understanding of paid channels such as search or social. • Confidence using analytics tools, such as Google Analytics, to turn data into clear recommendations.

🏖️ Benefits

• 25 days leave a year • Health contribution • Two charity days allocated to support a cause