
51 - 200 employees
📣 Marketing
📱 Media
🤖 Artificial Intelligence
💰 $5.2M Series A on 2017-08
Marketing • Media • Artificial Intelligence
The COOL Company is an AI-powered omnichannel advertising platform that unifies creative automation, dynamic creative optimization, media activation, and transparent measurement/attribution. It enables brands, agencies, publishers and franchise/local teams to generate and personalize creatives quickly, activate campaigns across CTV, display, search and social, and continuously optimize budgets, bids and creative assets using AI-driven insights and reporting to drive measurable performance and stronger ROAS.
🔥 14 hours ago
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51 - 200 employees
📣 Marketing
📱 Media
🤖 Artificial Intelligence
💰 $5.2M Series A on 2017-08
Marketing • Media • Artificial Intelligence
The COOL Company is an AI-powered omnichannel advertising platform that unifies creative automation, dynamic creative optimization, media activation, and transparent measurement/attribution. It enables brands, agencies, publishers and franchise/local teams to generate and personalize creatives quickly, activate campaigns across CTV, display, search and social, and continuously optimize budgets, bids and creative assets using AI-driven insights and reporting to drive measurable performance and stronger ROAS.
• Set up, launch, manage, and optimize programmatic advertising campaigns across DSPs such as DV360, The Trade Desk, Amazon DSP, and similar platforms • Manage campaign structure including advertisers, insertion orders, line items, creatives, budgets, bids, targeting, frequency caps, and flight dates • Monitor daily campaign delivery, pacing, spend, performance, and KPIs • Optimize campaigns toward CPM, CPC, CPA, CTR, viewability, completion rate, conversions, and ROAS objectives • Manage audience, contextual, geographic, device, inventory, placement, and supply-source targeting • Troubleshoot campaign underdelivery, overspend, low win rates, creative issues, tracking discrepancies, and inventory limitations • Analyze DSP reporting and identify opportunities to improve campaign performance and media efficiency • Manage and validate pixels, conversion tracking, click trackers, impression trackers, and third-party measurement • Work with programmatic inventory across display, video, mobile app, CTV, and other digital formats • Understand and troubleshoot the programmatic buying flow between DSPs, SSPs, exchanges, publishers, and measurement vendors • Work with internal commercial and technical teams on campaign requirements, inventory availability, targeting, and performance • Prepare campaign reports and communicate performance, issues, and optimization actions to internal and external stakeholders • Maintain accurate campaign documentation and ensure campaigns are launched and managed according to agreed requirements and deadlines
• 3+ years of hands-on programmatic campaign management / Ad Operations experience • Strong practical experience with at least one major DSP, preferably Google DV360 • Experience creating and managing campaigns directly inside a DSP rather than only reviewing reports • Strong understanding of programmatic advertising, including RTB, DSPs, SSPs, exchanges, auctions, CPMs, bid floors, and targeting • Experience with campaign pacing, budget management, bidding, optimization, and troubleshooting • Understanding of display and video advertising formats and creative specifications • Strong analytical skills and ability to make optimization decisions based on campaign data • Advanced Excel / Google Sheets skills • High attention to detail and ability to manage multiple campaigns simultaneously • Strong written and verbal English communication skills • Must be able to work primarily between the hours of 9:30 AM - 6:30 PM ET • Must have a player/coach mentality, willing to both execute and lead • Ability to juggle multiple projects concurrently and set and meet deadlines • Skilled at receiving and providing direct feedback • Collaborative mindset and great teamwork skills • Entrepreneurial & adaptable; great learning skills • Curious, research-minded, data-informed • Able to search for possible solutions and apply them • Creative confidence • Proactive communicator • A sense of humor and a love of online culture • Thrives in a start-up culture • Preferred: Experience with DV360, The Trade Desk, Amazon DSP, Xandr, Yahoo DSP, or similar platforms • Preferred: Experience with CTV, video, and mobile app campaigns • Preferred: Understanding of OpenRTB, VAST, Prebid, ads.txt/app-ads.txt, sellers.json, and supply-chain concepts • Preferred: Experience with third-party verification and measurement platforms such as DoubleVerify, IAS, or similar solutions • Preferred: Experience working with both buy-side and sell-side programmatic teams
• Competitive Salary • Annual Performance Bonus • Paid Time Off
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