Audience Development Manager

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The Channel Company

WebsiteLinkedInAll Job Openings

501 - 1000 employees

🤝 B2B

🏢 Enterprise

📱 Media

💰 Venture Round on 2016-12

B2B • Enterprise • Media

The Channel Company is a global leader in providing strategies and services for channel success. They specialize in channel strategy and program management, working closely with IT leaders, technology vendors, and solution partners to enhance their market positions and achieve strategic growth. With a strong focus on audience engagement and strategic insights, The Channel Company activates growth strategies through campaigns, content production, and custom events. Their events connect channel executives and decision-makers worldwide, while their media brands and awards amplify the influence of IT leaders. They also focus on empowering women leaders through platforms and events, promoting diversity and inclusion within the tech industry. Overall, The Channel Company offers comprehensive solutions for building, sustaining, and growing strategic channels across the global technology landscape.

📋 Description

• Lead audience development for VIP German events, taking ownership of research, sourcing, outreach, qualification, senior delegate engagement and attendance delivery across priority German audiences. • Build and maintain a strong German-speaking audience network across the IT channel, including MSPs, VARs, system integrators, solution providers, vendors, advisory board members and senior end-user technology leaders where relevant. • Lead German-language delegate conversations with confidence, explaining event themes, discussion topics, peer groups and the value of attending to senior technology and channel leaders. • Manage the German advisory board relationship, including communication, meeting preparation, follow-up, feedback capture and ensuring advisory input is shared with editorial, sales, marketing and event stakeholders. • Assess delegate applications against event criteria, ensuring each audience is relevant, senior and aligned with the purpose of the event, whether channel-focused, end-user-focused or a curated VIP format. • Support and, where appropriate, lead audience recruitment for selected CRN / Channel events, wider Computing events and European programmes such as XChange EMEA, working closely with internal teams to understand audience needs and event priorities. • Act as a useful audience voice for the German market, sharing delegate feedback, market insight, topic appetite, audience challenges and relationship intelligence with editorial, sales, marketing and operations teams. • Use a mature mix of phone, email, LinkedIn, referrals, desk research, advisory board relationships and in-person networking to develop the German and wider European audience network. • Liaise with confirmed delegates to encourage attendance and participation, including calendar invites, bespoke emails, reminder calls and pre-event communications in German and English where appropriate. • Maintain accurate records in event trackers and internal systems, including outreach, responses, registrations, confirmations and cancellations. • Own clear reporting on audience progress, pipeline quality, registration status and attendance risks, ensuring internal stakeholders have timely visibility of event audience performance. • Attend relevant local events in Germany, as well as selected UK and European events where required, networking with senior contacts, representing the brand professionally and helping to strengthen the German audience community. • Work closely and independently with German editorial, sales, marketing, customer success and operations teams to support event delivery, improve audience quality and ensure German-language audience activity is aligned with wider business priorities.

🎯 Requirements

• Fluent German and English language skills, with the confidence to communicate professionally with senior technology and channel contacts in both languages. • Proven experience in audience development, delegate acquisition, event recruitment, business development, partnerships, sales, community management or a similar relationship-led role is required. • A confident relationship-builder who can develop trust with senior IT, technology and channel professionals, manage senior conversations independently and represent The Channel Company in a professional, human and credible way. • Commercially aware, curious and comfortable researching companies, job titles, technology themes, channel market trends and potential attendee communities across Germany, the UK and wider Europe. • Organised, self-motivated and resilient, with the ability to manage multiple events, senior stakeholders and deadlines at the same time with limited day-to-day supervision. • Comfortable working towards targets, tracking progress and taking ownership of results. • Comfortable working with German-speaking internal teams and external stakeholders, including advisory board members, senior delegates, sponsors and local market contacts. • Proficient in Microsoft Excel, Word and Outlook; experience with LinkedIn Sales Navigator, CRM systems or event platforms would be useful but is not essential. • Willingness to travel for local German events and relevant UK or wider European events when needed.

🏖️ Benefits

• 35 hours per week- Monday to Friday • Opportunity to join a growing business with lots of opportunities to influence. • Remote working • International Temporary Remote Working • Employee referral scheme • A tailored training and induction plan - we want you to succeed! • Regular recognition rewards - be recognized and rewarded for day-to-day actions where you go above and beyond, and consistently deliver • Volunteering days • The opportunity to work within a globally diverse team • The opportunity to learn new skills in an ever-changing and adaptable business support line.