Marketing Manager – Engagement

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the ENTERTAINER

WebsiteLinkedInAll Job Openings

201 - 500 employees

🍽️ Food & Beverage

🏨 Hospitality

✈️ Travel

Food & Beverage • Hospitality • Travel

The ENTERTAINER is a leading digital company whose main goal is to add value to consumers by providing them with the best lifestyle offers globally. Established in 2001, the company transitioned from a print publication to a data-driven entity, launching the award-winning ENTERTAINER app in 2013. By 2017, they became fully digital and are evolving into a tech company. The ENTERTAINER boasts a presence in the UAE, GCC, Singapore, and South Africa, offering over 12,500 offers and discounts from 6,000+ partners, covering sectors like dining, leisure, entertainment, and hotels. They focus on creating unforgettable experiences for customers and employees through customizable app platforms that offer loyalty and rewards solutions, enhancing engagement and retention for businesses.

📋 Description

• Develop and execute strategies to drive app downloads and user activations across the client and open market • Manage paid media campaigns and identify new acquisition channels • Leverage app, CRM, push notifications, and email channels to maximise reach and conversion • Drive ongoing user engagement and repeat app usage • Increase offer redemption rates and customer lifetime value • Manage CRM campaigns across push notifications, email, and in-app messaging • Implement personalisation and lifecycle marketing strategies • Plan and execute seasonal, merchant-led, and FNB-exclusive marketing campaigns • Manage end-to-end campaign delivery across relevant channels • Own and manage the social media strategy • Develop content, calendars, posting schedules, and community engagement • Monitor and optimise content and channel performance • Collaborate with sales and account management to support merchant visibility and performance • Develop campaigns that drive footfall and revenue for partner merchants • Monitor and report on app downloads, activations, MAU, redemption rates, retention, and campaign ROI • Analyse user behaviour and campaign performance to identify optimisation opportunities • Conduct A/B testing and continuous improvement initiatives • Coordinate with FNB, internal teams, external partners, product, and technology teams • Manage external agency and service-provider relationships where applicable

🎯 Requirements

• Minimum of 5 years’ experience in digital, growth, or performance marketing • 1–3 years’ experience in CRM and campaign execution • Proficiency with CRM tools such as MoEngage, Salesforce, or IBM Unica • Basic HTML/CSS knowledge for email templates • Bachelor’s degree in marketing, Business, or a related field • Strong analytical and data-driven mindset • Experience working cross-functionally with multiple stakeholders • Excellent communication and project management skills